3 Major Mistakes Companies Make (And How to Avoid Them)

Everybody wants their business to succeed. When it comes to mistakes companies make, you always imagine that it couldn’t possibly end up being you… right?

The truth is, properly managing a company is easier said than done. There are always unforeseen roadblocks and unpredictable potholes on the path to success. Each day presents its own series of unique problems that demand your valuable time and attention.

But, if you have the right tools to remedy these issues (or avoid them altogether), you can continue to grow as a business. Time spent trying to fix an avoidable issue is the time taken away from important things in your project.

That’s why it’s important to prepare your company with the know-how. Having the foresight to tackle these issues head-on, before they grow into problems, is what sets successful companies apart from the pack.

Luckily for you, we have you covered.

Below is a list of 3 major mistakes companies make, and should avoid, in order to keep growing at a steady, successful pace.

Let’s dive in.

Weak online presence

mistakes companies make 1 - having a weak online presense

There’s really no getting around this one.

If your company doesn’t have its own website in this modern business era, your chances of succeeding are slim-to-none. With the majority of business taking place on the internet these days, it only makes sense to meet your customers where they spend most of their time: online.

However, obtaining a solid, memorable web presence requires a lot more than just a website.

A quality website has a plethora of personality, character, and above all, gorgeous functionality found throughout each page. This high level of unique design ensures that your brand stays in the mind of every visitor. As you deliver a flawless user experience, your visitor falls deeper in love with your brand.

Unfortunately, many companies miss the mark when it comes to web design. Using an affordable, customizable website builder can help navigate the job in one. With improper research, companies can fall into the traps of web design scams.

Choosing to create and develop your website on your own is certainly a great option if you’d like the job done quickly. Also, the end result will look exactly how you want it to look, and isn’t that the main goal?

No eCommerce platform

a customer paying for services with an ecommerce platform - mistakes companies make is often not having an ecommerce platform

Alright, let’s imagine you already have a top-notch website for your company. Everything looks great, and visitors are really liking what they see. Nice job!

However, when these same visitors decide to turn into customers, they have no resources to do so. Why? Because you don’t have an online store set up. Not having an eCommerce store set up is one of the many mistakes companies make – and talk about a missed opportunity!

That lapse in web design judgment is guaranteed to hurt your profit margin in a major way. Remember, almost every transaction these days takes place online – in 2022, e-Retail sales are projected to grow to $5.4 trillion. If you’re not among the competition, you aren’t going to get a slice of that pie.

If you happen to entice a visitor to purchase something, it’s important to cater to their desire to shop.

More than that, you want this online storefront to represent your company, and make the shopping process as pleasing as possible. Customize the layout of your online catalog, so that the visuals fit with your brand image.

After all, the smoother the shopping transaction, the happier the customer. The happier the customer, the higher the chances are of them becoming return customers. This sort of outcome results in repeat business, which enhances brand awareness (and loyalty), in addition to generating revenue. All of which are key factors for any growing business.

Relying on multiple (incompatible) software

business owner making one of the many mistakes companies make by using multiple business software

The average business owner is forced to rely on a number of stubborn software platforms in order to run their company. These are the kinds of mistakes companies make when they’re startups, as they’re just starting out in the business world.

They’ll usually have a specific tool for accounting, a tool for client management, a tool for keeping track of inventory, and so on. Maintaining these disjointed, disconnected platforms is a task all on its own, which requires immense patience and time.

But what if you don’t have time?

Time spent trying to make sure varying software share the same information negatively affects the productivity and profitability of your company. To put it frankly, this is among the many mistakes companies make.

But, there’s good news!

A singular, centralized solution, with apps that are seamlessly connected and sharing information, is the tried-and-true way to optimize your efficiency as a company. Utilizing a shared database eliminates the need for multiple business tools, and evaporates tedious duplication of data across all platforms.

In other words, it saves you a ton of time and money.

Without such a database, you’re inclined to run into the same technical debt issues. So, it’s best to consolidate your business needs as soon as possible (preferably in a user-friendly, cost-effective manner).

Build a website with Odoo


Odoo is an affordable, all-in-one ERP built to handle any unique business need.

Need a new website with all the modern bells & whistles? Get Odoo’s website builder. The simple drag-and-drop functionality, in combination with Odoo’s library of professional-grade features, allows anyone to build the website of their dreams. No coding needed, you can build a website for your business in no time at all.

Simple, easy-to-use, and packed with dozens of design options – all in a super user-friendly interface. Take your online presence to the next level in just a matter of clicks.

You can also choose from a variety of high-quality themes, or even let Odoo’s uncanny A.I. build a website specifically tailored to your unique business needs. Really, you’re in good hands!

Why stop there?

What about an eCommerce platform to go along with your new, gorgeous website? That’s right – Odoo’s got you covered here too.

Odoo lets users easily create and customize product catalogs to fit with their business. Freely edit how your products look on your website, at any time, grabbing the attention of visitors who find themselves scrolling through your glamorous online store. 

Make important changes in seconds, without having to navigate through the backend of your website. It doesn’t get any easier than that, right?

Fully-integrated ERP

And what about a simpler, consolidated solution of controlling every aspect of your business in one, centralized database? Odoo’s fully-integrated ERP is equipped with hundreds of open-source, easy-to-use applications designed to handle any and all business needs.

With every Odoo app seamlessly connected, to a single database, you won’t have to waste time (or money) jumping back and forth between software platforms. Odoo enables you with what really matters: growing your business.

No matter how big or small your company is, or what industry you do business in, Odoo is built with the business owner in mind.

Odoo was created with two goals in mind: to simplify complex solutions and make business management more efficient.

Despite this seemingly impossible goal of Odoo’s being met, the platform constantly updates its award-winning software. This ensures you always stay one step ahead of the competition. Odoo’s all-in-one management software is built to optimize efficiency, increase productivity, and solidify your business as a truly successful, finely-tuned machine.

Clearly, you’ve worked hard to build your business from the ground up. So, why not become the best? Start your free trial today at Odoo today.

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Odoo provides businesses with the software they need to achieve their dreams. Every business needs powerful systems that support its processes and people. Odoo’s business applications are wide-ranging, affordable, and integrate with each other beautifully. At Odoo, we pride ourselves on creating software that helps you grow - whether you’re a startup or an established multinational company. Some of our apps (to name a few) include Accounting, CRM, Website, Project, Marketing, and many more.