Animation Ideas for Business

Create an Explainer Video with Twine

Animation isn’t just for entertainment anymore – it’s become a vital part of everyday living – so, as a business, it’s about time you got some animation ideas. An explainer video, that can be used to show your products or demonstrate services in a quick, easy form of media, is an excellent way to start. 

Investing in an explainer video for your business can be pretty big, so it’s important to do it right. To make matters more confusing, there are lots of freelancer services or agencies, that offer to work with your animation ideas and make the content for you.

In such an overly saturated market, it can be hard to know who to turn to for your explainer video woes… so, why Twine?

Well, explainer videos don’t come cheap and can often be time-consuming to make. In terms of animation ideas, an explainer video is up there with more of the high-maintenance options. 

However, if done right, you should see an instant increase in conversions. In fact, here are 5 reasons an explainer video is the best next step for any business – whether a startup or a global corp!

Why Your Business Needs an Explainer Video

toondra screen cap from animated explainer video

  1. Compelling 

    Let’s face it – videos are far more engaging and dynamic than text or static images. Not to mention, they’re a great way of adding in CTA’s (calls to action), as people aren’t even aware they’re being sold a product to – explainer videos come across as simply informative and educational

  2. Shareable

    Even for just SEO alone, video is much more effective than writing – there’s a reason YouTube is so successful: 30-second clips are easily digestible and allow the viewer to quickly share without even consciously thinking about it.

  3. 8-Second Rule

    The truth is, as a business, studies show you’ve got about 8 seconds to not only capture, but keep your audience’s attention. In those 8 seconds, you want to engage your audience to the point they stay on your website.

  4. Increased Conversions

    A well-designed explainer video can increase conversions from 15% up to 50%. Not bad, huh?  

  5. Adds Personality

    A video can convey much more information – in a shorter time frame – than text alone. Not only that, explainer videos are entertaining! When your audience thinks of your brand, you want them to think fun and engaging, not boring, forgettable text…

An explainer video created wrong can mean you’ve shelled out hard-earned cash for nothing. So, you want a service that can help you navigate through this quagmire. Cue Twine!

animated explainer video example featuring a computer monitor, video camera, cloud and video tape

Guaranteed Quality

Finalising your business animation ideas can be a gruelling task, but the hard bit is yet to come: hiring a freelancer to make an explainer video.

Often, it can feel like a leap into the unknown as so much is riding on your outsourced project. You may find yourself riddled with questions: Will it be what I want? How can I trust the freelancer? Do they know what they’re doing? Will it actually help my business grow?

When you outsource an explainer video on Twine, you don’t need to sweat any of the details. We guarantee great quality work – our freelancers are top-quality, vetted professionals. With their skilled expertise in all things animation and video, you’re sure to get the explainer video you want and, more importantly, need.

Their skills are backed up sometimes years of industry experience. You’re not only hiring a creative with Twine – you’re also hiring a wealth of knowledge in explainer video software, access to engaging video content and finding out what works in the industry. With Twine, you can trust that your explainer video result will not only look incredible but also deliver incredible results.

image of computer monitor showing video editing software on desk

The Right Freelancer – Every Time

We’re proud that we have over 410,000 creative freelancers on Twine. But, that number might seem a little daunting if you’re trying to choose just one to make your explainer video. Luckily, we’ve made it easy to hire the right freelancer.

Every freelancer on Twine has their own portfolio right here on the site. So, you can quickly view previous examples of their work, take a look at their video animation style, what types of videos they tend to make – business videos, a product video, etc.
Our credits system even shows who they worked with, so you can be sure of their authenticity.

At a glance, there’s a freelancer for any animation ideas you may have – not just explainer video. You can even check how successful the freelancer has been on the platform, by using our star ratings and verified portfolios (look for the blue tick).

Plus, (and this is a BIG plus, as we’re the only freelancing platform that does this!), we individually vet every pitch that you receive on your project, to make sure it meets our high standards.
Meaning, you will only receive pitches from creatives who can make the explainer video that you need – you’re welcome!

group in meeting with laptops in front of them reviewing status of a freelancer

We Manage the Project For You

Twine allows you to manage your project from start to finish, with no hidden fees or sneaky strings attached. No more long email threads and lost messages, or hopping from service to service to send files. Twine takes care of your explainer video production needs, all in one place.

From posting your project brief to receiving your finished explainer video, it’s all done through Twine. What a relief!

Buyers Protection

We’re proud to offer protection for any and all buyers who use Twine. Our secure payment system will hold onto your payment until you’re 100% happy with your explainer video. Only then, will we release it to the freelancer. You’re also covered by our money-back guarantee in the event that something goes wrong. 

two girls looking at laptop and smiling

A Personalised Service

When you get an explainer video on Twine, a member of our team is always on hand. Whatever you need, we’re here and available to help. You can contact us through our support centre, or use our live chat window (find this in the bottom right of your screen)!

Plus, you get the option to sign up for our free concierge service when you purchase any service on Twine – explainer video, any other animation ideas, or simply any service you could possibly need from a creative freelancer!

Our concierge package gives you 1-1 support from one of our community managers, ensuring your every need is fully met.

Knowledge centre

We’re not just another conveyer belt marketplace.

Our blog is full of freelancer advice, business tips and every other educational resource we can think of to help make your dream a reality.

We know that hiring a creative freelancer can be a bit daunting, so we’ve got guidance on explainer video inspiration, explainer video budgets, how to write a brief, how to use your explainer video once it’s been created and much more. We’re here for you before, during and after you receive your explainer video.
Plus, our buyer help centre is available at all times and is the place to go if you’re looking for advice on using Twine.

woman reading book, surrounded by piles of books, in library

Why risk getting your explainer video from anywhere else?


 

We hope this article has helped give you some great animation ideas to help boost your business performance. Ready to hire? Check out our archive of talented animators, ready to make your show-stopping explainer video, today.

Vicky

After studying English Literature at university, Vicky decided she didn’t want to be either a teacher or whoever it is that writes those interminable mash-up novels about Jane Austen and pirates, so sensibly moved into graphic design.

She worked freelance for some time on various projects before starting at Twine and giving the site its unique, colourful look.

Despite having studied in Manchester and spent some years in Cheshire, she’s originally from Cumbria and stubbornly refuses to pick up a Mancunian accent. A keen hiker, Vicky also shows her geographic preferences by preferring the Cumbrian landscape to anything more local.