Freelance Etiquette: Be nice to your freelancers

A lot of founders notice the same thing: visitors land on the homepage, scroll halfway down, and leave. The product is good. The copy is decent. But nothing makes the value click fast enough. An explainer video fixes...

The launch video is often the first thing a stranger sees. It runs on the homepage, gets posted to Product Hunt, goes out in the launch email. It has about 60 to 90 seconds to make someone care. Most startup launch...

Startup web design that converts isn’t about visual polish. It’s about making the right person understand the right thing in under five seconds, then giving them exactly one thing to do next. This guide...