Best Types of Freelancers for Amazon Product Listings

Selling on Amazon has never been more competitive. With millions of products just a click away, standing out from the crowd isn’t about simply having a great item, it’s about how well you present it.

The difference between a high-converting Amazon listing and one that gets buried in search results often comes down to one thing: execution. And that’s where freelancers come in.

Hiring the right freelance specialists can turn your product listings into optimized, high-converting sales machines. But not all freelancers are created equal and not all are right for every part of your listing.

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Here are the best types of freelancers to help you dominate the Amazon marketplace.


1. Amazon Listing Copywriter

What they do:
Craft the product title, bullet points, description, and backend search terms with precision and keyword optimization.

Why they matter:
Amazon is a search engine. A good listing copywriter doesn’t just write they strategically insert high-value keywords, highlight product benefits, and craft persuasive messaging that drives clicks and conversions.

What to look for:

  • Experience writing Amazon-specific listings
  • Understanding of A9 algorithm and keyword tools (like Helium 10 or Jungle Scout)
  • Portfolio of past product listings in your category

2. Product Photographer

What they do:
Freelance photographers capture high-quality, Amazon-compliant images that showcase your product from all angles and in real-world use.

Why they matter:
Shoppers don’t read they scan. Strong product photos are often the deciding factor in whether someone buys or moves on. Your main image must be clean, clear, and click-worthy.

What to look for:

  • Experience shooting for eCommerce, especially Amazon
  • Knowledge of Amazon image guidelines (white background, resolution, etc.)
  • Access to models, props, or lifestyle setups if needed

3. Graphic Designer

What they do:
Graphic Designers design infographics, lifestyle visuals, comparison charts, and enhanced brand content (A+ Content) for your listing.

Why they matter:
Visual storytelling is powerful. Infographics that explain product features, sizing, or benefits can reduce returns and increase trust. A+ Content can dramatically improve engagement on your product page.

What to look for:

  • Design experience with Amazon creatives
  • Ability to follow your brand style while meeting Amazon’s formatting rules
  • Portfolio of clean, conversion-focused graphics

4. Product Videographer or Video Editor

What they do:
Videographers/Video Editors create short product demo videos, unboxings, or lifestyle clips for your Amazon video section or off-Amazon advertising.

Why they matter:
Video increases time spent on your page and improves buyer confidence especially for high-ticket or complex products. Even a 30-second video can lead to more conversions.

What to look for:

  • Experience producing videos optimized for eCommerce
  • Understanding of Amazon video specs and buyer expectations
  • Ability to script and edit for short attention spans
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5. SEO Specialist

What they do:
Conduct keyword research and competitor analysis to ensure your product ranks in Amazon search results.

Why they matter:
Even the best listings won’t perform if they’re not discoverable. SEO specialists identify high-volume, low-competition keywords and help guide content to climb search rankings.

What to look for:

  • Deep knowledge of Amazon SEO and the A9 algorithm
  • Familiarity with keyword tools specific to Amazon
  • Ability to work closely with your copywriter and ad team

6. PPC Specialist

What they do:
Manage your sponsored product campaigns, targeting the right keywords to drive traffic to your listings.

Why they matter:
Organic ranking takes time. Ads can fast-track sales if they’re managed well. A skilled PPC freelancer ensures your ad budget drives profitable results, not just clicks.

What to look for:

  • Proven experience with Amazon Advertising
  • Data-driven mindset and A/B testing strategies
  • Regular reporting and optimization

Bonus: Amazon Virtual Assistant (VA)

What they do:
Handle the day-to-day tasks—listing uploads, keyword tracking, reviews management, inventory checks, and basic customer support.

Why they matter:
Time is money. A good virtual assistant takes operational stress off your plate, allowing you to focus on growth and strategy.

What to look for:

  • Amazon Seller Central experience
  • Strong attention to detail and reliability
  • Ability to communicate and report clearly

Final Thoughts: Build Your Freelance Dream Team

Running a successful Amazon store is rarely a one-person job. Whether you’re launching a new product or revamping underperforming listings, the right freelance talent can help you scale smarter—and faster.

Instead of trying to wear every hat, focus on building a team of specialists who each do one thing extremely well. When each piece of your listing—from copy to images to SEO—is handled by an expert, the results speak for themselves.

Ready to level up your Amazon listings? Start by hiring the right freelancers on Twine and watch your conversion rates climb.

Vicky

After studying English Literature at university, Vicky decided she didn’t want to be either a teacher or whoever it is that writes those interminable mash-up novels about Jane Austen and pirates, so sensibly moved into graphic design.

She worked freelance for some time on various projects before starting at Twine and giving the site its unique, colourful look.

Despite having studied in Manchester and spent some years in Cheshire, she’s originally from Cumbria and stubbornly refuses to pick up a Mancunian accent. A keen hiker, Vicky also shows her geographic preferences by preferring the Cumbrian landscape to anything more local.

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Stuart Logan

Stuart, CEO @ Twine

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