Example UX Project Brief

twine thumbnail example ux design project brief

Are you looking to hire a UX designer? After writing your UX project brief, visit our freelance marketplace to post up a job, and have top-quality UX designers contact you with their rates.

What is a UX project brief? How do I construct a UX project brief so the freelancer I hire can make me a quality UX design?

An effective UX design brief will contain an overview of your entire project, which includes:

  • [content type wanted – include a sample UX design, or two, if you can!
  • Key dates & deadlines
  • Audience for project
  • Deliverable outcomes
  • Project goals

The key to getting the voiceover you want is to make sure your client brief template is fantastic and includes everything your freelancer could possibly need. 

The truth is, it can be hard to know what to include in these UX design briefs when you’re planning your project. If you have no idea how UX brief templates work, how are your freelancers supposed to know what’s needed of them?


Project Brief TemplateUX Design:

Luckily, we’ve provided a UX brief example, so you’ll know how to what’s needed when writing one, and how to bag yourself one strong UX design!

This brief will provide your freelancer with everything they need to know about both your project and your business. If you’re struggling to get off the starting block, feel free to use this as a template for your own brief:

Name: Vinyless company UX project

About our company: My name is Andy, and I’m the founder and owner of Vinyless – a digital music, podcast, and video service enabling users to stream their favorite audio, as well as upload and share their own. We have been running for 3 years and have over 300,000+ users.

What do we need?: We need a new mobile app design.

Why do we need it?: We’re looking to quickly grow the business, and the current mobile app design isn’t performing as well as we’d like. Our new mobile app design will help increase brand awareness and push us to become key contenders in the digital audio space.

Our vision for the project: Our product currently runs mainly online, but we’d like to move this to the app. As our target industry is highly saturated, we’d like our brand to stand out from the rest – we’re not afraid to push boundaries! Our current brand assets have a more corporate feel, but we’d like to update them and create something more trendy to fit in with our target market. With the company name being Vinyless, we’d like to include playful elements featuring vinyl, or other audio products.

Here are some examples of styles we like:

https://dribbble.com/shots/14782285-Onboarding-UI-Design
https://dribbble.com/shots/10380614-Music-Player-Concept
https://dribbble.com/shots/10769164-Music-app-IOS-3

Where will the UX design be used?: The app design will be launched immediately on a mobile platform, with some design assets being passed onto our desktop platform.

What file types are required?: AI. files, EPS. files and PDF. files are preferred.

Target audience: Users are aged 18-34, with expendable income, and an interest in social media.

Deadline: We’d like the UX design completed ASAP. Our deadline for completion is November 6th.

Budget: $3500

Point of contact: You’ll be working with me and my Head of Design, Claire.

Analysis:

Now, let’s break the brief down section-by-section so you know exactly how it works: 

Name: Vinyless company UX project

Your freelancer is probably working on lots of different freelance projects, so give yours a name to distinguish it. It’ll help you keep organized too.

About our company: My name is Andy, and I’m the founder and owner of Vinyless – a digital music, podcast, and video service enabling users to stream their favorite audio, as well as upload and share their own. We have been running for 3 years and have over 300,000+ users.

Why does the freelancer need to know about you and your company? Giving them the whole picture helps the freelancer create the most appropriate design for you. A family-run business may want a very different design style from a huge corporation. Tell your freelancer what you do and how you do it.

What do we need?: We need a new mobile app design.

Be specific about what you want. Is it just the design you need, or will you need extra UX such as a mobile app developer? Let your freelancer know upfront and this will help them work out how long your project will take to complete.

Why do we need it?: We’re looking to quickly grow the business, and the current mobile app design isn’t performing as well as we’d like. Our new mobile app design will help increase brand awareness and push us to become key contenders in the digital audio space.

This might seem completely obvious to you, but sometimes spelling out the motivation for your project can be really helpful. It gives the freelancer extra insight into why you need a new design; do you want to reach new customers, are you changing your business, is your current app design unsuitable? All this extra information will help your freelancer do a great job.

Our vision for the project: Our product currently runs mainly online, but we’d like to move this to the app. As our target industry is highly saturated, we’d like our brand to stand out from the rest – we’re not afraid to push boundaries! Our current brand assets have a more corporate feel, but we’d like to update them and create something more trendy to fit in with our target market. With the company name being Vinyless, we’d like to include playful elements featuring vinyl, or other audio products.

If you already have an idea of how you want your app design to look, write it down in your project brief. This will help the freelancer hit the ground running and could shorten the delivery time. You and your freelancer can develop the mobile app design concept together. Don’t worry if you don’t know what you want yet – mention this to your freelancer and you can talk through ideas together.

Here are some examples of styles we like:
https://dribbble.com/shots/14782285-Onboarding-UI-Design
https://dribbble.com/shots/10380614-Music-Player-Concept
https://dribbble.com/shots/10769164-Music-app-IOS-3

Sometimes it’s hard to describe a style you like, which is why you need to show your freelancer. Include images, links to other designs you’ve seen, color pallets, fonts – anything that will help your freelancer get a good idea of what you want your finished app design to look like.

Where will the UX design be used?: The app design will be launched immediately on a mobile platform, with some design assets being passed onto our desktop platform.

Where you want to use your mobile app can affect the kind of design the freelancer creates. Try your best to future-proof your design. Even if you think this is a temporary thing, who knows where your mobile app will be in a years’ time? Your freelancer should design your mobile app in a way that’s suitable for the UX and your brand.

What file types are required?: AI. files, EPS. files and PDF. files are preferred.

Granted, this may not be information that you know. With app design, the formats are usually pretty straightforward, but if you’re not sure about this, it’s something to ask your freelancer.

Target audience: Users are aged 18-34, with expendable income, and an interest in social media.

Your target audience is a vital piece of information that your freelancer should know. It’ll help them design an app that specifically targets that section of the market and helps you draw in custom.

Deadline: We’d like the UX design completed ASAP. Our deadline for completion is November 6th.

When do you need your project to be completed? Don’t forget this crucial detail.

Budget: $3500

How much will you pay for the project? If you have a budget in mind, include it in your project brief. If you have no idea, you can discuss costs with your freelancer.

Point of contact: You’ll be working with me and my Head of Design, Claire.

Who will your freelancer be dealing with? Make it easier for remote workers to communicate with you by making it clear who their point of contact is during the project. There will be extra questions and work that needs to be signed off, so make sure your freelancer gets straight through to the right person.


When you post a project brief on Twine, you can add a fully comprehensive project description. This will help you find the right creative freelancer and ultimately get the project you want.

We vet all of our logo designers and match them to clients using over 10 different criteria. This allows both parties to gain maximum results at the most effective price. We’re here to help along every step of the way and will do everything we can to make sure you have an awesome experience.

So, there you have it! A top-quality graphic design brief template for your logo design project. For more help on writing a great project brief, check out our article here – or, check out our other creative brief examples: Logo Design Brief, Animation Project Brief, Illustration Project Brief, Music Production Project Brief, Copywriting Project Brief, Web Design Project Brief.

Ready to find a mobile app designer? Check out our talent here.

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