Hiring an agency to take charge of a creative project sounds like a pretty cushy deal. You’ve got a whole team of professionals hammering away at the work and getting it to the highest standard possible. And of course, if you’ve got more people working on it, it’s bound to be much quicker than when you hire a freelancer… right?
Well, it doesn’t always work out quite like that. A lethal combo of bureaucracy, loads of different opinions and a lack of creative input on the client’s part can often mean agency projects drag on and on (and on…).
Don’t believe us? A staggering 23% of agencies have failed to meet a client’s expectations. That’s almost a third of all projects. Are those stats something you’re willing to take a bet on?
In this article, we’ll talk you through how you can hire a freelancer and save yourself precious time in your projects…
Why do agencies take a long time to complete projects?
Too much bureaucracy
You’d think, having twice as many people in a meeting would make decision making more efficient, or at least, get work done faster.
Even with a professional agency, large meetings tend to be saturated with plenty of conflicting opinions, as well as different staff arguing for different approaches. Throw a couple of egos into the mix and you’ve got a time-management disaster waiting to happen. Often, it can end with no one able to agree…So what do agencies do then? Hold more meetings!
The larger an agency gets, the worse this can get. It might take three meetings and a sign-off from five different levels of management to finalise a simple copy change. This sort of culture delays any actual work getting done. You know all those billable hours you’re getting charged for? A lot of those will be for these long-winded meetings that don’t actually move the project forward in any tangible way.
As they say, too many cooks spoil the broth. Or, in this case, too many cooks spend 6 hours debating whether the broth needs more salt and all the customers have left because their meal is 5 and half hours late.
Agency pricing models
Agency work doesn’t come cheap. What’s worse, is that their fee structures often encourage the sort of navel-gazing we mentioned in the last point.
For instance, if they’re paid by the hour and meetings are billable hours, there’s really no incentive to hurry the project along. The longer it takes, the more money they’ll get…
Similarly, retainer fees don’t reward the agency for being proactive or efficient. The money will come in either way, even if the project is behind schedule.
On top of these fees, agencies will often charge you for every new iteration of a project. And while this sounds reasonable at first, the bureaucracy of agencies often means you end up going through a lot more iterations than you would with a freelancer.
When you take all that into consideration, finding a way to save time is a pretty crucial topic for your project…
Lack of client input
When the client (a.k.a you) hands over a project to an agency, they’re often pretty much surrendering creative control. This means you won’t get the opportunity to give feedback very often, and you might have to wait until an iteration is complete before you see the work.
And if you don’t like it? Well, tough luck, you’ll be paying another iteration fee and praying that the next one will be better.
When you take all this into consideration it’s really no surprise that some projects end up going through so many iterations and take so long to finish.
Save Time with Twine – Hire a Freelancer
No bureaucracy & easy communication
When you hire a freelancer on Twine you know exactly who you’re working with, the core difference between an agency vs company for freelancers.
When you hire a professional, and not an agency, you pick the freelancer based on their pitch and manage the project directly. For instance, your ‘manage briefs’ page lets you see exactly what stage your project’s at, so you have an idea about how much longer it will take.
Similarly, Twine’s inbuilt messaging system lets you communicate with your creative freelancer directly, whenever you need to. Rather than a team of agency staff making decisions, you’re not happy with, you get to keep creative control and make sure the project is coming along according to plan.
In fact, we’re certain you’ll need fewer iterations. 8% of agency briefs take 50 iterations to get right – well, at Twine, nearly the exact same amount (7%) are completed on the same day. That’s right, you could post your brief and have the finished project by the end of the day!
Our payment system is safe, secure, and transparent. Twine will only offer you a professional hire – no more time wasted with agencies!
We also only release payment to your creative freelancer when you’re happy with the finished project.
This means there’s no incentive to let a project drag on for longer than necessary – like there might be in an agency. Our system incentivises working efficiently and well, rather than just wasting time.*
*That’s not to say your project will be rushed, just that there won’t be unnecessary delays that cost you money.
Plus, it’ll nearly always save you money to work with an individual rather than an agency. Projects on Twine will arrive on time, at an affordable price.
The bottom line
So, to sum up, here’s what you can expect from an agency, and what you can expect when you hire a freelancer from Twine:
- Endless meetings meaning decisions don’t get made & work takes longer.
- Lots of iterations before you’ve got anything close to a finished product.
- Iteration fees & hourly pricing that drive the cost up the longer the project takes.
- Lack of creative control on your part, so the agency takes longer to get it right.
- Easy communication with your freelancer means you can work efficiently.
- You can take as much creative control as you like & make sure the work is going to plan.
- Fewer iterations than an agency = time saved.
- Transparent pricing that incentivises getting the work done.
Ready to hire? Our network of over 410,000 creative freelancers has the skills needed for any occasion. Learn how you can improve your business, today.