I'm a brand designer from New Zealand, living in London I’ve worked across brand, campaign, editorial, and system design, and love finding interesting ways to solve problems and come up with new ideas. I have a background in print, digital, and social media. I like diving deep into ideas, learning new skills, and staying connected to wider design trends. I’m always looking to art, fashion, architecture, and culture for inspiration, and enjoy bringing those references into my work.…

Bonnie Taylor

I'm a brand designer from New Zealand, living in London I’ve worked across brand, campaign, editorial, and system design, and love finding interesting ways to solve problems and come up with new ideas. I have a background in print, digital, and social media. I like diving deep into ideas, learning new skills, and staying connected to wider design trends. I’m always looking to art, fashion, architecture, and culture for inspiration, and enjoy bringing those references into my work.…

Available to hire

I’m a brand designer from New Zealand, living in London

I’ve worked across brand, campaign, editorial, and system design, and love finding interesting ways to solve problems and come up with new ideas. I have a background in print, digital, and social media.

I like diving deep into ideas, learning new skills, and staying connected to wider design trends. I’m always looking to art, fashion, architecture, and culture for inspiration, and enjoy bringing those references into my work.

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Work Experience

Graphic Designer at St George, Berkeley Group
January 1, 2024 - Present
Managing multiple development brands, tailoring visuals and messaging to engage diverse audiences. Developing brand guidelines for a brand previously applied inconsistently, creating a cohesive identity and providing a clear framework for future designs. Navigating feedback to serve the best interests of the clients and project. Leading a brand refresh with the marketing team; building on the brand's strengths while introducing new ideas to stay relevant in a fast-changing market. Collaborating with internal teams and external agencies to shape the brand positioning of an upcoming development.
Graphic Designer at Innesco
January 1, 2023 - January 1, 2024
Designing multi-channel campaigns that increased engagement and reach, positioning the client as a thought-leader and increasing sales. Social listening to stay ahead of design trends, bringing fresh ideas into client work. Collaborating with the Creative Director, social media team, and PR team to establish a strategically aligned direction for projects.
Graphic Designer at Department of Conservation
January 1, 2022 - January 1, 2023
Leading branding and campaign projects by conducting audience research and analyzing past and current work to find the most effective approach. Partnering with the brand and marketing team to deliver national campaigns that addressed the diverse needs of stakeholders in government, the private sector, and local communities. Transforming complex information from subject specialists into clear, accessible content for the public. Prioritizing accessibility to ensure designs are clear, inclusive, and user-friendly. Creating seamless customer journeys across print, digital, signage, wayfinding, and out of home advertising.
Graphic Designer at Freelance
January 1, 2019 - Present
Designing logos, social media assets, brand identities, and brand rollouts. Working with a mix of clients, from startups to established businesses, tailoring design approaches to suit their needs. Turning rough concepts into polished designs while guiding the client through the reasoning behind each design choice. Managing workflows and communication to deliver timely and successful outcomes, ultimately building trusting relationships.

Education

Bachelor of Design with Honours at Visual Communication Design
February 8, 2016 - December 12, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Retail, Other
    Dal Fiorentino Brand Project


    Dal Fiorentino is London’s schiacciata specialist, baking Tuscan bread daily and filling it with quality ingredients and homemade Italian sauces. The founders started the business to bring the food they grew up with to London, but as they expand, their brand wasn’t fully showcasing that point of view.

    Pulling to the surface what’s already there: the character and warmth of a family-run Florentine restaurant. It should feel like Florence, not Italy in general - the understated elegance of sun-faded streets, a history of craftspeople, and food built on humble ingredients and a thrifty “nothing is thrown away” mentality.

    The logo draws from Italian sign writing: eccentric, expressive and a little off kilter, while Alfredino Semirounded and Neue Montreal Squeezed keep the typography functional for information-heavy layouts, anchoring the more expressive elements. The colours are sun-faded and the illustrations are scanned in to keep the texture and imperfections, with a secondary riso-printed set supporting the main suite and the tomato and rocket becoming the brand icons. Each has a set of alternates, so they never feel copy and pasted, and a mix of frame-by-frame and digital motion keeps the handcrafted feel throughout.

    Together these work as a set of ingredients rather than a fixed lockup; type carrying the information across menus and signage, illustration carrying the personality across packaging, merch and OOH. Developed as a brand concept.

    MAPIC campaign system design

    MAPIC is a retail real estate show held every year in Cannes. For 2024 the social camiagn ran across several content streams and several months of high-volume posting. The challenge was keeping coherence without things feeling inconsistent or worn out. The solution was twelve mini-identities sitting underneath the parent identity, each stream with its own palette and shape language, all drawing from the same source. The colours are combined differently each time, giving enough consistency to hold the system together and enough variation for each stream to feel distinct. Building it alongside the social team made sure it stayed easy to use at pace