Brandi Santonasto

Freelance UX/UI Designer at Explore 55 Plus

Provided on-demand design support for new and existing platform features, including CRM visual treatments and downloadable guide designs; developed a modular task dashboard to streamline internal task visibility and prioritization; designed an AI-guided community search experience with conversational chat states, loading behaviors, and results handling to improve usability and reduce friction during discovery; led UX design for a CRM spam-reporting flow, introducing confirmation states and feedback systems that improved lead management clarity and reduced pipeline clutter; refined UI elements such as mega-menu icons and resource visuals to improve user flow; collaborated cross-functionally with developers and content teams to maintain design consistency; produced marketing collateral including postcards, social banners, and success-story layouts to align with brand messaging.

Design Lead at Dabitat LLC

Led visual direction and brand identity for a digital-first automotive lifestyle brand focused on JDM culture and restoration content; designed and maintained brand systems across app/merchandise/e-commerce/social channels to ensure consistency across customer touchpoints; created apparel graphics, product mockups, packaging assets, and launch visuals for merchandise releases and community-driven campaigns; led Shopify storefront improvements to enhance overall visual cohesion and product presentation; produced high-performing digital content including YouTube thumbnails, social graphics, promotional banners, and short-form assets optimized for platform engagement; collaborated with content production and fabrication workflows to create visuals aligned with vehicle builds, sponsorships, and brand releases; supported campaigns reaching millions of views on YouTube, Facebook, and TikTok.

Shift Manager at Starbucks

Managed store operations and set a positive example for the team; anticipated customer needs, delivered high-quality service aligned with company missions and values; provided leadership and guidance to the barista team, promoting a positive and productive work environment; developed positive relationships by understanding individuals' needs and concerns; ensured proper cash management practices, cash register policies, and adherence to safety and operational policies during each shift; fostered an atmosphere of warmth and belonging for partners.