Hi, I’m Brenda Meneses, a business marketing strategist with six years of experience in Australia. I specialise in creating, planning, and implementing effective digital marketing practices and solutions to support digital marketing tasks and campaign setup. Currently, I’m scaling e-commerce brands and startups through paid marketing strategies and helping Australian businesses improve their marketing approaches. I value clear communication, teamwork, and delivering reliable results.

Brenda Meneses

Hi, I’m Brenda Meneses, a business marketing strategist with six years of experience in Australia. I specialise in creating, planning, and implementing effective digital marketing practices and solutions to support digital marketing tasks and campaign setup. Currently, I’m scaling e-commerce brands and startups through paid marketing strategies and helping Australian businesses improve their marketing approaches. I value clear communication, teamwork, and delivering reliable results.

Available to hire

Hi, I’m Brenda Meneses, a business marketing strategist with six years of experience in Australia. I specialise in creating, planning, and implementing effective digital marketing practices and solutions to support digital marketing tasks and campaign setup.

Currently, I’m scaling e-commerce brands and startups through paid marketing strategies and helping Australian businesses improve their marketing approaches. I value clear communication, teamwork, and delivering reliable results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced
Spanish; Castilian
Advanced

Work Experience

Marketing and Communications Officer at Communities at Work
October 1, 2022 - Present
Support and lead the delivery of marketing and communication activities for internal and external stakeholders. Lead digital marketing campaigns across online touchpoints using SEO & SEM; administer and maintain the website with Google Analytics reporting. Create and deliver content for website, social media, email, newsletters, intranet, and blog. Build client databases, monitor financial data, and provide marketing support for events. Key achievement: supported digital campaigns increasing awareness and potential prospects.
Marketing Coordinator at Questra Migration
February 1, 2022 - March 1, 2024
Developed the annual marketing plan to achieve sales targets. Created content marketing strategies and paid campaigns (Facebook Ads). Optimised SEO and blog content; supported Google Ads accounts; analyzed data to inform content scheduling across channels.
Digital Marketing Consultant at Self-Employed
January 1, 2020 - Present
Developed e-commerce sites with WordPress/WooCommerce; established sales funnel strategies for various clients; managed paid campaigns on Facebook and Google Ads; ensured ROAS aligned with business goals; prepared monthly strategy and performance reports.
Marketing Officer and Team Leader at Sol Edu Pty
December 1, 2017 - January 1, 2021
Developed content creation strategies; created paid campaigns with Facebook and Google Ads; addressed customer questions to maintain service quality and loyalty; presented KPI-based marketing reports; ensured website content stayed up to date with SEO; managed marketing budget for ROI. Key achievement: led marketing to achieve 98% of sales targets.
Product Creator Leader at E-DISTRIBUTION
October 1, 2016 - August 1, 2017
Coordinated a team of web developers to integrate a virtual platform for online education; created process planners to meet deadlines; reported product progress to clients and managers, addressing inquiries and concerns.
Instructor for Government IT Learning Program at Ministry of Information Technology
January 1, 2017 - May 1, 2017
Instructed low-income communities in basic IT and digital marketing; promoted courses to increase enrollments; trained adults in marketing strategies and Google Ads; supported landing page creation for entrepreneurs linked to Google Ads campaigns.

Education

AQF Equivalent Bachelor Degree in Marketing at La Gran Colombia University
January 1, 2015 - January 1, 2015
Diploma in Multimedia Production and Digital Marketing at SENA
January 1, 2015 - January 1, 2015
Digital Marketing Certificate: Customer Engagement, Social Media, Planning & Analytics at Columbia Business School
January 1, 2021 - January 1, 2021

Qualifications

AQF Equivalent Bachelor Degree in Marketing
January 1, 2015 - January 14, 2026
Diploma in Multimedia Production and Digital Marketing
January 1, 2015 - January 14, 2026
Digital Marketing Certificate: Customer Engagement, Social Media, Planning & Analytics
January 1, 2021 - January 14, 2026

Industry Experience

Professional Services, Software & Internet, Retail, Education, Media & Entertainment