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I'm a performance-focused web developer with over a decade of experience building high-conversion WordPress websites for local service industries. I'm a disciplined 'doer' with a background in high-volume agency delivery, specializing in clean, mobile-first development that balances technical SEO with a seamless user experience.…

Brent Nicolet

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I'm a performance-focused web developer with over a decade of experience building high-conversion WordPress websites for local service industries. I'm a disciplined 'doer' with a background in high-volume agency delivery, specializing in clean, mobile-first development that balances technical SEO with a seamless user experience.…

Available to hire

I’m a performance-focused web developer with over a decade of experience building high-conversion WordPress websites for local service industries.

I’m a disciplined ‘doer’ with a background in high-volume agency delivery, specializing in clean, mobile-first development that balances technical SEO with a seamless user experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Web Developer & Senior Web Developer at DentalQore

February 1, 2019 - July 1, 2025

Local Service Focus: Developed and launched 200+ high-performance WordPress sites for local service providers, focusing on mobile-first architecture and conversion-driven layouts to maximize client lead generation. Site Speed & Optimization: Directed technical audits and performance tuning to improve Core Web Vitals, ensuring sites loaded in under 2 seconds to boost SEO rankings and user retention. Custom CMS Solutions: Used Advanced Custom Fields (ACF) and custom PHP to build easy-to-manage backends, allowing business owners to update galleries and service pages without breaking the site. SEO-Ready Architecture: Implemented technical SEO best practices, including schema markup and semantic HTML5, ensuring every site built with a strong foundation for local search visibility. Efficient Project Delivery: Managed end-to-end development of up to 18 concurrent builds, maintaining high code quality while meeting tight deadlines for business-critical launches.

Owner & Developer at Brent Nicolet Web Services

May 1, 2014 - December 1, 2019

Full-Stack Business Solutions: Architected and launched end-to-end WordPress websites for small businesses, focusing on high-performance, mobile-first builds using custom themes and Elementor. Performance & SEO "Doctor": Transformed slow, unoptimized websites into high-speed lead-generation tools by performing Core Web Vitals audits, database cleanup, and technical SEO optimizations. Strategic Maintenance: Provided ongoing site management, including security hardening, hosting migrations, and GA4 analytics integration to track and improve user conversion rates.