Director and producer with 16+ years leading live-action production, from independent commercial work for clients including Guinness, Peroni, Invisalign, RTÉ and Pfizer, to six years as in-house video lead at Paddy Power, where he built the brand’s YouTube and social video strategy from the ground up and drove it to millions of organic views. Also works as a Visual Effects Supervisor and Previsualisation Artist on feature and episodic productions for Netflix, Warner Bros., BBC, Disney and Hallmark.
Since 2023, has applied that production leadership to building an end-to-end AI content pipeline: generative visual workflows (ComfyUI, LTX, ControlNet), voice and audio (ElevenLabs v3), and a serialised, platform-native documentary series released on YouTube Shorts. Comfortable across the full process, from cinematic visual direction and previsualisation through to shipping consistently on a social release cadence, and leading teams to do the same.
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The Lady on the Hill was financed by Wexford Film Council, Produced by Edwina Forkin of Zanzibar Films and directed by Brian Rossney. Shot with Arri Master Anamorphic lenses on Arri LF cameras by Ciaran Kavanagh.
I was VFX Coordinator on this show but I also had to role up my sleeves and do a lot of roto. With over 500 shots for just a small team, this was a very memoral project.
Every six years, an ancient order of expert Jiu Jitsu fighters faces a vicious race of alien invaders in a battle for Earth. For thousands of years, the fighters that protect Earth have won… until now.
Featuring: Alain Moussi, Frank Grillo, Rick Yune, Marie Avgeropoulos, JuJu Chan, Tony Jaa, Nicolas Cage
A 10 second social media/TV ad for Club Lemon Zero.
Combing all the traditional post production tools with the help of AI that would have been impossible without given the budget.
I was head of video for the entertainment company, Paddy Power and produced a substantial amount of content that required me to design and commision a large greenscreen sound stage at their Head Quarters. Saving the company over €2M in production costs while also growing the Youtube channel from a measily 250k views to 6M in just my first 2 years.
Season 3 Previsualisation for a significant amount of shots for the show.
A short film set in WW1 where to soldiers on opposing side meet in the middle of a fog while. An unlikely friendship occurs.
Multi award winning short film that played at festivals worldwide.
Ours is a multi format IP ranging from Comic, Game, Novel and a web series.
With funding from Screen Ireland and Animation Ireland I put together a trailer for the game.
The trailer features a mix of Unreal Engine and Blender work along with early AI using Runway.
A WW2 historical educational series utilizing AI to place the host directly into historical episodes.
The pipeline uses quite a lot of tools from AI tech stacks ranging from Nano Banana and Seedance 2.0 to LTX Director. The show is post-produced with more traditional tools such as DaVinci Resolve for editing, grading and sound mixing. Gaining most views on Instagram as reels, later episodes are beind produced in landscape format of Youtube. This is a growing channel.
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