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Hi! I am a vibrant and results-oriented marketing professional with seven years' experience in strategic marketing and social media management. I believe the power of brand is undervalued and strategic, customer-centric storytelling is the backbone of any effective marketing strategy. I am agile, solution-focused and highly skilled in bringing reactive, social-first and strategic marketing campaigns to life.…Hi! I am a vibrant and results-oriented marketing professional with seven years' experience in strategic marketing and social media management. I believe the power of brand is undervalued and strategic, customer-centric storytelling is the backbone of any effective marketing strategy. I am agile, solution-focused and highly skilled in bringing reactive, social-first and strategic marketing campaigns to life.

Bridie Robin-Cammell

Brand Strategist, Marketing Strategist, Social Media Manager, +2

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Hi! I am a vibrant and results-oriented marketing professional with seven years' experience in strategic marketing and social media management. I believe the power of brand is undervalued and strategic, customer-centric storytelling is the backbone of any effective marketing strategy. I am agile, solution-focused and highly skilled in bringing reactive, social-first and strategic marketing campaigns to life.…Hi! I am a vibrant and results-oriented marketing professional with seven years' experience in strategic marketing and social media management. I believe the power of brand is undervalued and strategic, customer-centric storytelling is the backbone of any effective marketing strategy. I am agile, solution-focused and highly skilled in bringing reactive, social-first and strategic marketing campaigns to life.

Available to hire

Hi! I am a vibrant and results-oriented marketing professional with seven years’ experience in strategic marketing and social media management.

I believe the power of brand is undervalued and strategic, customer-centric storytelling is the backbone of any effective marketing strategy. I am agile, solution-focused and highly skilled in bringing reactive, social-first and strategic marketing campaigns to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Manager at Hearst (Good Housekeeping)

March 1, 2025 - Present

Lead platform strategy and execution across all platforms, continuing to drive growth and engagement; oversee content calendars and cross-channel initiatives.

Social Media Manager at Hearst (Good Housekeeping)

April 1, 2024 - March 1, 2025

Led platform strategy and cross-platform execution across Hearst's Good Housekeeping, using data-driven insights to exceed monthly site traffic targets. Drove audience growth (Facebook +7.4% YoY, Instagram +9.06% YoY) and engagement gains (Facebook +179% YoY, Instagram +57% YoY). Managed a new podcast, Real Stuff with Hunter Johnson, from concept to launch, and created monetisation opportunities.

Brand & Marketing Consultant at Self-employed

July 1, 2022 - April 1, 2024

Planned and delivered brand strategies for fashion and lifestyle brands. Crafted brand identities, content and platform strategies for major global beauty clients, driving a 47% increase in total social media reach, 59% increase in TikTok views, 18% growth in engagements, and achieving a 3.95% average engagement rate (exceeding industry benchmarks by 1,875%). Led strategy development and cross-channel calendars; mentored junior team members for smooth workflow and growth.

Digital Marketing Specialist at STUFF (Australian Purpose-Led Skincare Startup for Men)

April 1, 2021 - July 1, 2022

Planned and delivered STUFF's annual marketing strategy and calendar; managed organic social, paid media, email marketing (Klaviyo) and Shopify site; developed end-to-end campaigns (product launches, promotions) and managed key brand partnerships and podcasts. Produced social content and contributed to monetisation efforts.