I’m a designer who collects stories. For me, design is more than visuals. It’s memory, culture, and connection. My role is to bring all those pieces together and make them work. A little about me: I love exploring places with my eyes. I believe life experiences shape who we are today, and they inspire the way we create. What’s good? What’s bad? I focus on campaign-based ideation and pitch development, crafting concepts and key visuals that bring strategic insights to life.…

Lili Phua

I’m a designer who collects stories. For me, design is more than visuals. It’s memory, culture, and connection. My role is to bring all those pieces together and make them work. A little about me: I love exploring places with my eyes. I believe life experiences shape who we are today, and they inspire the way we create. What’s good? What’s bad? I focus on campaign-based ideation and pitch development, crafting concepts and key visuals that bring strategic insights to life.…

Available to hire

I’m a designer who collects stories. For me, design is more than visuals. It’s memory, culture, and connection. My role is to bring all those pieces together and make them work.

A little about me: I love exploring places with my eyes. I believe life experiences shape who we are today, and they inspire the way we create. What’s good? What’s bad? I focus on campaign-based ideation and pitch development, crafting concepts and key visuals that bring strategic insights to life.

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Skills

Experience Level

Language

Chinese
Fluent
English
Advanced

Work Experience

Art Director at Alchemy 79
May 1, 2025 - November 1, 2025
Responsible for creative direction across campaigns, developing concepts, pitches, and visuals for clients including LG and IKEA. Led integrated campaigns across META platforms, PMAX campaigns, and email marketing, delivering creative solutions.
Senior Designer at Media.Monks
March 1, 2022 - March 1, 2024
Led design across campaigns; developed assets from ideation to execution; collaborated with cross-functional teams to deliver creative solutions for global brands.
Senior Designer at Grey Malaysia
March 1, 2019 - February 1, 2022
Led design for campaigns, built brand visuals and campaigns; collaborated with senior teams; produced assets for multiple client campaigns.
Designer at Brandker Consultancy
January 1, 2018 - January 1, 2019
Worked on integrated campaigns and digital assets from ideation to execution, delivering creative solutions for diverse clients.
Intern at L’Officiel Malaysia
January 1, 2017 - March 1, 2017
Learned editorial layout design and internal workflows of a publishing house.
Graphic Designer at Admiral Digital
May 1, 2024 - April 1, 2025
In this role, engaged in creative thinking, social media branding, typography, publication, and basic animation to deliver on-brand campaigns.
Graphic Designer at MediaMonks
March 1, 2022 - March 1, 2024
Developed integrated campaigns and digital assets from ideation to execution, delivering creative solutions across METAs platforms.
Graphic Designer at Grey Malaysia
March 1, 2019 - February 1, 2022
Worked on integrated campaigns and digital assets for clients such as IKEA, PayPal, Container Concept, The Music Run, and more.
Graphic Designer at BrandKer Consultancy
January 1, 2018 - January 1, 2019
Developed integrated campaigns and digital assets from ideation to execution, delivering creative solutions for clients.
Art Director at L'Officiel Malaysia
January 1, 2017 - March 1, 2017
Led design direction for fashion/editorial campaigns and brand communications.
Senior Designer at ALFA International College
January 1, 2014 - January 1, 2017
Created design assets and visual communication for academic and marketing materials; contributed to branding and publications.

Education

Diploma in Graphic Design at ALFAI International College
January 1, 2014 - January 1, 2017
Diploma in Graphic Design at Alchemy 79
May 1, 2025 - November 1, 2025

Qualifications

Diploma in Graphic Design
May 1, 2025 - November 1, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail

Skills

Experience Level