I’m a designer, frontend web developer, and brand strategist based in Maplewood, NJ. I began my career at a New York City design firm, where I grew from junior designer to lead designer, managing projects across both print and digital. Since 2020, I’ve been working independently, partnering with a wide range of clients across apparel, luxury, consumer goods, energy, tech, and finance, through contract and part-time roles. I’m deeply experienced in Adobe Creative Suite, Figma, Shopify, and WordPress, with a strong understanding of production—from preparing files and managing revisions to ensuring every final deliverable meets the highest creative and technical standards. The websites I design and code are lean, responsive, and grounded in thoughtful UX best practices. With a background that spans graphic design, brand strategy, and project management, I bring both hands-on production expertise and strategic visual thinking to every engagement. I’ve worked within an agency environment as part of a team, and independently as a freelancer, which allows me to step into projects at any stage, juggle multiple deliverables, and adapt quickly as priorities evolve. Most importantly, I genuinely love what I do. Whether I’m brainstorming concepts for a new venture or refining the look and feel of an established brand, my goal is to tell the story in the most compelling way.…

Becky Yazdan

I’m a designer, frontend web developer, and brand strategist based in Maplewood, NJ. I began my career at a New York City design firm, where I grew from junior designer to lead designer, managing projects across both print and digital. Since 2020, I’ve been working independently, partnering with a wide range of clients across apparel, luxury, consumer goods, energy, tech, and finance, through contract and part-time roles. I’m deeply experienced in Adobe Creative Suite, Figma, Shopify, and WordPress, with a strong understanding of production—from preparing files and managing revisions to ensuring every final deliverable meets the highest creative and technical standards. The websites I design and code are lean, responsive, and grounded in thoughtful UX best practices. With a background that spans graphic design, brand strategy, and project management, I bring both hands-on production expertise and strategic visual thinking to every engagement. I’ve worked within an agency environment as part of a team, and independently as a freelancer, which allows me to step into projects at any stage, juggle multiple deliverables, and adapt quickly as priorities evolve. Most importantly, I genuinely love what I do. Whether I’m brainstorming concepts for a new venture or refining the look and feel of an established brand, my goal is to tell the story in the most compelling way.…

Available to hire

I’m a designer, frontend web developer, and brand strategist based in Maplewood, NJ. I began my career at a New York City design firm, where I grew from junior designer to lead designer, managing projects across both print and digital. Since 2020, I’ve been working independently, partnering with a wide range of clients across apparel, luxury, consumer goods, energy, tech, and finance, through contract and part-time roles.

I’m deeply experienced in Adobe Creative Suite, Figma, Shopify, and WordPress, with a strong understanding of production—from preparing files and managing revisions to ensuring every final deliverable meets the highest creative and technical standards. The websites I design and code are lean, responsive, and grounded in thoughtful UX best practices.

With a background that spans graphic design, brand strategy, and project management, I bring both hands-on production expertise and strategic visual thinking to every engagement. I’ve worked within an agency environment as part of a team, and independently as a freelancer, which allows me to step into projects at any stage, juggle multiple deliverables, and adapt quickly as priorities evolve.

Most importantly, I genuinely love what I do. Whether I’m brainstorming concepts for a new venture or refining the look and feel of an established brand, my goal is to tell the story in the most compelling way.

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Language

English
Fluent

Work Experience

Founder / Creative Director at YAZDAN CREATIVE DESIGN, BRAND STRATEGY, AND ecommerce solutions
January 1, 2020 - Present
Brand Strategy, Print and Web Design, Programming and Online Marketing for clients across multiple sectors (fashion, financial services, interior design, architecture, fine arts, etc). Recent clients include Istari Digital, Humanity Now, The Electric Merch Company, and JEN Capital Partners.
Creative Director at TRUAX & COMPANY
December 31, 2001 - December 31, 2019
Oversee Brand Strategy, Print and Web Design/Development, Digital and Print Marketing, and all aspects of projects from inception to launch. All sites designed and coded for optimal SEO and ADA Compliancy. Clients across all sectors, from finance to fashion, interior design to education.
Marketing and Promotions Coordinator at Hearst Magazines & Dow Jones
December 30, 1999 - December 30, 2001
Management, design and production of marketing materials and presentations for the Advertising and Licensing Divisions as well as Marketing, Promotions and Creative Services department support for Town & Country, SmartMoney and SmartMoney.com.
Designer / Shopify Developer (Contract, ongoing) at Damascus Bakeries
February 17, 2022 - Present
Design and build custom Shopify site for 100 year old Bakery specializing in Consumer Products as well as Food Service products for companies including Whole Foods, Starbucks and Pret a Manger.
Brand Designer / Brand Strategist at Yazdan Creative
January 1, 2020 - Present
Brand Strategy, print and web design, and ecommerce programming/online marketing for clients across multiple sectors (fashion, financial services, interior design, architecture, and consumer goods). Managed multiple deliverables and client relationships. Recent clients include Istari Digital, Vital Voices, Electric Merch Co, and JEN Capital Partners.
Creative Director at Truax & Company
January 1, 2002 - January 1, 2020
Oversee Brand Strategy, Print and Web Design/Development, Digital and Print Marketing, and all aspects of projects from inception to launch. Work closely with clients to clarify vision and deliver results. All sites designed and coded for optimal UX, SEO and ADA Compliancy.
Designer / Shopify Developer at Damascus Bakeries
January 1, 2023 - Present
Design and build custom Shopify site for a 100-year-old Bakery specializing in Consumer Products as well as Food Service products for companies including Whole Foods, Starbucks and Pret a Manger.
Graphic Designer / Email Marketing at Warm Thoughts Communications
January 1, 2023 - Present
Design client websites, source and prep digital assets for development. Work closely with all departments using Basecamp to stay on schedule and manage workflow. Manage, layout and design marketing emails for 20+ clients.
Marketing and Promotions Coordinator at Hearst Magazines & Dow Jones
January 1, 2000 - January 1, 2002
Management, design and production of marketing materials and presentations for the Advertising and Licensing Divisions as well as Marketing, Promotions and Creative Services department support for Town & Country, SmartMoney and SmartMoney.com.

Education

Master of Fine Arts at New York Studio School
September 11, 2002 - January 1, 2005
Web Design Certification at United Digital Artists
June 11, 2000 - September 1, 2000
Bachelor of Fine Arts, Painting & Photography at University of Colorado, Boulder
August 1, 1995 - June 1, 1999
Master of Fine Arts at New York Studio School
January 11, 2030 - January 1, 2005
Web Design Certification at United Digital Artists
January 11, 2030 - January 1, 2002
Bachelor of Fine Arts, Painting & Photography at University of Colorado, Boulder
January 11, 2030 - January 1, 1999

Qualifications

Web Design Certification
June 11, 2000 - September 1, 2000
Master of Fine Arts
September 11, 2002 - June 1, 2005
Web Design Certification
January 11, 2030 - January 1, 2002

Industry Experience

Retail, Consumer Goods, Professional Services, Media & Entertainment, Financial Services, Real Estate & Construction, Software & Internet, Energy & Utilities
    uniE621 Electric Merch Co
    After years in the business, Julia Dawson wanted to start her own firm. A creative talent, she had a million ideas. She hired me to help clarify her brand, define the firm’s services, and design and build a site that would complement her established brand mark. We also explored the functionality and logistics of on-demand printing and custom product creation, and developed a Shopify store to sell her custom merchandise. Web Design Programming Shopify/eCommerce Case Study: https://www.twine.net/signin graphicdesigner webdesigner designer shopify ecommerce wordpress…
    uniE621 Brooklyn Bred
    Design and build eCommerce site for Brooklyn Bred featuring their new Brand Identity and extensive recipe database. Web Design Shopify Content Reorganization Case Study: https://www.twine.net/signin graphicdesigner webdesigner designer shopify ecommerce…
    uniE621 Young Concert Artists
    YCA had rebranded and now needed to incorporate the new brand mark into its Web and Print materials. The new logo had multiple colors which, if not expressed carefully could lack sophistication. My solution to this was to bring in dramatic black and white photography and alternate between black and white sections on the web site while also incorporating the shapes and colors from the logo. I oversaw the reorganization of an incredible amount of content and developed a separate eCommerce site for ticket sales and concert promotion. Web Design Shopify Content Reorganization View Case Study here: https://www.twine.net/signin graphicdesigner webdesigner designer…
    uniE621 Aloha Marina
    Marina Purcell was launching Aloha Marina, a new resort brand inspired by vintage Hawaiian textiles, and needed an eCommerce site, Print Materials and a comprehensive Social Media and Email Marketing plan. I began with mood boards to present a look and feel that was modern and edgy while still paying homage to the vintage textiles that inspired her brand. I worked with an illustrator to develop playful, yet sophisticated drawings that would be used in the Shopify site, catalogs and social media campaigns. The site used a combination of product imagery, lifestyle shots and close-ups of her custom textile designs to convey the sophistication and joy that the brand embodies. Web Design Shopify Development Print Design Email Marketing View project here: https://www.twine.net/signin graphicdesigner branding webdesigner designer shopify…
    paper Aloha Marina

    Marina Purcell was launching Aloha Marina, a new resort brand inspired by vintage Hawaiian textiles, and needed an eCommerce site, Print Materials and a comprehensive Social Media and Email Marketing plan.

    I began with mood boards to present a look and feel that was modern and edgy while still paying homage to the vintage textiles that inspired her brand. I worked with an illustrator to develop playful, yet sophisticated drawings that would be used in the Shopify site, catalogs and social media campaigns. The site used a combination of product imagery, lifestyle shots and close-ups of her custom textile designs to convey the sophistication and joy that the brand embodies.

    Web Design
    Shopify Development
    Print Design
    Email Marketing

    View project here: https://www.twine.net/signin

    uniE621 Baron Bonds
    Web design and development for a boutique financial advisory and wealth management firm that provides personalized investment guidance and financial planning services to individuals, families, and business owners. designer webdesigner graphicdesigner branding webdeveloper View Case Study here: https://www.twine.net/signin…
    paper Baron Bonds

    Web design and development for a boutique financial advisory and wealth management firm that provides personalized investment guidance and financial planning services to individuals, families, and business owners.