Caitlin Rantala

Directed creative strategy for 12 research campaigns (participant- and clinical-facing); advised and assisted cross-functional teams of 5-7 to design websites and revise content aligned with organizational goals; gathered UX/UI data through community engagement studios with 15+ community leaders, delivering user-first, WCAG-compliant designs; mentored 1:1 sessions bi-weekly, improving design quality of 50+ assets; drove 10,000+ organic leads through A/B testing social media ads; developed internal accessible design systems and a scalable design template library; revamped internal SOPs accelerating project delivery timelines by 40% and reducing revision requests by 15%; co-authored journal content for PubMed-indexed publications.

Collaborated with NIH and All of Us awardees to create and implement engagement strategies for researcher communities; managed communications for data/product releases reaching over 12,000 researchers via emails, newsletters, and trainings; oversaw content updates for public and researcher websites focusing on onboarding, data comprehension, compute cost navigation, and training access; migrated a SaaS product to a new cloud platform, coordinating a phased rollout for 12,000+ users.

Created 300+ digital assets and web graphics, boosting campaign engagement by 15% and sales leads by 10%; standardized visual language across stakeholder materials, establishing a cohesive brand identity reaching 500,000+ end users; led weekly digital ad campaigns with 1M+ impressions, surpassing projections by 700%; redesigned hospitality client interfaces to improve usability.