I’m a social media manager with experience managing Instagram, Facebook, LinkedIn, and TikTok accounts, creating short-form video, memes, and trend-led content, and building engaged online communities. I understand how to create content that feels authentic, fan-driven, and native to each platform, while staying consistent and reliable with posting and engagement. Music and concerts are my favourite things in the world, and I bring a strong understanding of fan culture, trends, and online behaviour into how I approach social media. I’m comfortable working independently in a remote, flexible role, coordinating schedules, engaging with audiences, and using analytics to guide content decisions. I hold a Bachelor of Commerce in Marketing Management from the University of Guelph and have a hands-on toolkit of digital marketing and analytics skills, including HubSpot, Google Analytics, Sprout Social, Hootsuite, Canva, Figma, Asana, Tableau, and more.…

Calista Liotta

I’m a social media manager with experience managing Instagram, Facebook, LinkedIn, and TikTok accounts, creating short-form video, memes, and trend-led content, and building engaged online communities. I understand how to create content that feels authentic, fan-driven, and native to each platform, while staying consistent and reliable with posting and engagement. Music and concerts are my favourite things in the world, and I bring a strong understanding of fan culture, trends, and online behaviour into how I approach social media. I’m comfortable working independently in a remote, flexible role, coordinating schedules, engaging with audiences, and using analytics to guide content decisions. I hold a Bachelor of Commerce in Marketing Management from the University of Guelph and have a hands-on toolkit of digital marketing and analytics skills, including HubSpot, Google Analytics, Sprout Social, Hootsuite, Canva, Figma, Asana, Tableau, and more.…

Available to hire

I’m a social media manager with experience managing Instagram, Facebook, LinkedIn, and TikTok accounts, creating short-form video, memes, and trend-led content, and building engaged online communities. I understand how to create content that feels authentic, fan-driven, and native to each platform, while staying consistent and reliable with posting and engagement.

Music and concerts are my favourite things in the world, and I bring a strong understanding of fan culture, trends, and online behaviour into how I approach social media. I’m comfortable working independently in a remote, flexible role, coordinating schedules, engaging with audiences, and using analytics to guide content decisions.

I hold a Bachelor of Commerce in Marketing Management from the University of Guelph and have a hands-on toolkit of digital marketing and analytics skills, including HubSpot, Google Analytics, Sprout Social, Hootsuite, Canva, Figma, Asana, Tableau, and more.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at VersaPay
January 1, 2021 - May 31, 2022
Led end-to-end social media strategy across multiple platforms, delivering 120% follower growth and a 13% engagement rate. Produced social media performance reports and strategic recommendations; managed influencer partnerships; partnered cross-functionally with marketing, product, and sales teams; planned and executed webinars and events; built content calendars and created multi-format assets.
Social Media Manager at Freelance / Self-Employed
March 1, 2025 - Present
Lead end-to-end social media strategy across multiple platforms; drove 120% follower growth and 13% engagement rate; produced short-form video content and repurposed long-form assets into high-performing social formats for TikTok, Reels, IG; regularly appeared on camera in social videos and paid ads; collaborated cross-functionally with studios, freelancers, and SEO/paid media teams.
Marketing Manager at VersaPay
May 1, 2022 - January 1, 2025
Led lead generation efforts by conducting targeted research, mining ERP data, and executing campaigns, contributing to pipeline growth. Planned, promoted, and managed webinars, increasing attendance and maximizing post-event follow-ups. Created and delivered marketing collateral (email templates, social posts, landing pages) to boost engagement and conversions. Deployed a customer engagement platform and developed content strategies to deepen client relationships.
Social Media Manager
January 1, 2021 - May 1, 2022
Managed social media presence with content creation, scheduling, and engagement; built and executed cross-platform campaigns; maintained brand voice for a Miami-based role.
Social Media Manager
March 1, 2025 - Present
Current role: Led end-to-end social media strategy across multiple platforms, driving 120% follower growth and 13% engagement rate. Produced and edited short-form video content (Reels, TikTok, paid social clips) and repurposed long-form assets into high-performing social formats. Regularly appeared on camera in social videos and paid ads, contributing to creator-style content across TikTok, Instagram, and Meta. Collaborated cross-functionally with Studio, freelancers, SEO, and paid media to deliver cohesive campaigns. Provided creative direction for Meta, PPC, TikTok ads, and brand videos, balancing performance goals with brand voice.

Education

Bachelor of Commerce at Guelph University
January 1, 2017 - January 1, 2022

Qualifications

Bachelor of Commerce in Marketing Management (Co-op)
January 1, 2017 - January 1, 2022

Industry Experience

Media & Entertainment, Software & Internet, Professional Services

Skills

Experience Level