Hi, I’m Cam Ly Nguyen. I’m a marketing professional with 3+ years of experience developing data-driven content strategies, executing integrated marketing campaigns, and driving business growth across Singapore and Vietnam. I specialize in consumer-focused storytelling, campaign optimization, creator partnerships, and cross-functional collaboration, with a track record of translating audience insights into measurable business results. I’m passionate about building scalable content programs, nurturing creator ecosystems, and leveraging analytics to optimize performance across social, digital, and e-commerce channels. I thrive in collaborative environments and enjoy turning ideas into tangible growth for brands.

Cam Ly Nguyen

Hi, I’m Cam Ly Nguyen. I’m a marketing professional with 3+ years of experience developing data-driven content strategies, executing integrated marketing campaigns, and driving business growth across Singapore and Vietnam. I specialize in consumer-focused storytelling, campaign optimization, creator partnerships, and cross-functional collaboration, with a track record of translating audience insights into measurable business results. I’m passionate about building scalable content programs, nurturing creator ecosystems, and leveraging analytics to optimize performance across social, digital, and e-commerce channels. I thrive in collaborative environments and enjoy turning ideas into tangible growth for brands.

Available to hire

Hi, I’m Cam Ly Nguyen. I’m a marketing professional with 3+ years of experience developing data-driven content strategies, executing integrated marketing campaigns, and driving business growth across Singapore and Vietnam. I specialize in consumer-focused storytelling, campaign optimization, creator partnerships, and cross-functional collaboration, with a track record of translating audience insights into measurable business results.

I’m passionate about building scalable content programs, nurturing creator ecosystems, and leveraging analytics to optimize performance across social, digital, and e-commerce channels. I thrive in collaborative environments and enjoy turning ideas into tangible growth for brands.

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Experience Level

Expert
Intermediate
Intermediate

Language

English
Fluent

Work Experience

Brand Launch & Social Commerce Lead at Lamia Jewelry (E-commerce Project under Laimi)
August 1, 2025 - October 31, 2025
Led the launch of a new jewelry brand, overseeing TikTok Shop and social-led customer acquisition contributing over 70% of total sales. Built and scaled a micro creator affiliate ecosystem onboarding 50+ creators; developed end-to-end content strategy and production across owned and creator channels; generated 5M+ organic views and drove strong engagement; improved creator conversions and brand reach.
Social Media Team Lead at Lamia Co Pte. Ltd
July 1, 2025 - March 31, 2026
Led a social media team to establish a scalable content production system across TikTok, Instagram, and Facebook. Collaborated cross-functionally with marketing, design, and operations to execute campaigns; produced 150+ English-first video assets; generated 700K+ organic views and 10x website traffic through organic social strategy; contributed to significant growth in traffic and orders.
Influencer & Social Media Specialist at AZGO - Elluxion Travel Singapore Pte. Ltd
August 1, 2024 - June 30, 2025
Managed 350+ creator partnerships across travel and lifestyle niches. Evaluated creators based on audience insights, engagement, and brand fit to maximize campaign performance. Developed campaign strategies, creator briefs, and end-to-end influencer campaigns aligned with brand objectives. Analyzed results to optimize content strategies and identify high-performing assets. Built long-term relationships with high-performing creators; generated 120M+ campaign views with 4.46% peak engagement rate.

Education

Bachelor's Degree in Multimedia Communications at Academy of Journalism and Communication
October 1, 2020 - June 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Software & Internet, Consumer Goods