Hi, I'm a Sydney-based brand strategist and designer. I blend cultural insights with brand strategy and product design, applying agency-level thinking to deliver rigorous analysis and engaging storytelling. I’m proud to have won the 2024 Frost Prize for design excellence and to have been a Top 9 finalist in UNSW’s New Wave entrepreneurship program. With over 3 years of experience in marketing, I’ve helped brands connect with their audiences through strategic insights, design leadership, and hands-on delivery. I love turning cultural trends into brand positions and product experiences, collaborating with cross-disciplinary teams and stakeholders to turn ideas into impact. I’m work across brand identity, product design, and tech-enabled strategy, and I enjoy collaborating with government and university leads to create meaningful outcomes.…Hi, I'm a Sydney-based brand strategist and designer. I blend cultural insights with brand strategy and product design, applying agency-level thinking to deliver rigorous analysis and engaging storytelling. I’m proud to have won the 2024 Frost Prize for design excellence and to have been a Top 9 finalist in UNSW’s New Wave entrepreneurship program. With over 3 years of experience in marketing, I’ve helped brands connect with their audiences through strategic insights, design leadership, and hands-on delivery. I love turning cultural trends into brand positions and product experiences, collaborating with cross-disciplinary teams and stakeholders to turn ideas into impact. I’m work across brand identity, product design, and tech-enabled strategy, and I enjoy collaborating with government and university leads to create meaningful outcomes.WWWW…