Carissa Campbell is a marketing and digital media professional with extensive experience in content creation, social media strategy, and arts communications. She runs a popular YouTube channel with over 25,200 subscribers and 4.4 million views, where she blends videography, video editing, and storytelling to engage a global audience.
While completing her dual degrees at the University of Arizona, Carissa served as PR Chair and then Vice President of the ASUA Dance Collective, overseeing communications, coordinating events, supervising officers, and fostering community. She also worked as a Digital Storyteller with Arizona Arts and as a Social Media Assistant for the University of Arizona School of Dance, producing photo and video content, writing features, conducting interviews with students, faculty, and alumni, and helping grow the School of Dance’s social media following by over 6,000 followers, with content reaching more than 750,000 views.
During the summers of 2023 and 2024, Carissa served as a Marketing Intern at the Vail Dance Festival, capturing and editing video content of daily rehearsals and performances while assisting in arts administration. She created the digital series Mic’d Up with India Bradley, which reached over 249,000 views and 15,880 likes on Instagram. Since May 2025, she has continued working virtually as a Social Media Manager for the Vail Valley Foundation, further expanding her professional impact in arts marketing and digital strategy.
At graduation in May 2025, Carissa was awarded the ‘Marketing Department Academic Excellence Award’ in special recognition of her outstanding academic performance and 4.0 gpa throughout her studies. Carissa hopes to continue her career in arts marketing, produce original digital content, and eventually work behind the scenes on a documentary focused on the dance industry.
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