Carissa Campbell is a marketing and digital media professional with extensive experience in content creation, social media strategy, and arts communications. She runs a popular YouTube channel with over 25,200 subscribers and 4.4 million views, where she blends videography, video editing, and storytelling to engage a global audience. While completing her dual degrees at the University of Arizona, Carissa served as PR Chair and then Vice President of the ASUA Dance Collective, overseeing communications, coordinating events, supervising officers, and fostering community. She also worked as a Digital Storyteller with Arizona Arts and as a Social Media Assistant for the University of Arizona School of Dance, producing photo and video content, writing features, conducting interviews with students, faculty, and alumni, and helping grow the School of Dance’s social media following by over 6,000 followers, with content reaching more than 750,000 views. During the summers of 2023 and 2024, Carissa served as a Marketing Intern at the Vail Dance Festival, capturing and editing video content of daily rehearsals and performances while assisting in arts administration. She created the digital series Mic’d Up with India Bradley, which reached over 249,000 views and 15,880 likes on Instagram. Since May 2025, she has continued working virtually as a Social Media Manager for the Vail Valley Foundation, further expanding her professional impact in arts marketing and digital strategy. At graduation in May 2025, Carissa was awarded the 'Marketing Department Academic Excellence Award' in special recognition of her outstanding academic performance and 4.0 gpa throughout her studies. Carissa hopes to continue her career in arts marketing, produce original digital content, and eventually work behind the scenes on a documentary focused on the dance industry.

Carissa Campbell

Carissa Campbell is a marketing and digital media professional with extensive experience in content creation, social media strategy, and arts communications. She runs a popular YouTube channel with over 25,200 subscribers and 4.4 million views, where she blends videography, video editing, and storytelling to engage a global audience. While completing her dual degrees at the University of Arizona, Carissa served as PR Chair and then Vice President of the ASUA Dance Collective, overseeing communications, coordinating events, supervising officers, and fostering community. She also worked as a Digital Storyteller with Arizona Arts and as a Social Media Assistant for the University of Arizona School of Dance, producing photo and video content, writing features, conducting interviews with students, faculty, and alumni, and helping grow the School of Dance’s social media following by over 6,000 followers, with content reaching more than 750,000 views. During the summers of 2023 and 2024, Carissa served as a Marketing Intern at the Vail Dance Festival, capturing and editing video content of daily rehearsals and performances while assisting in arts administration. She created the digital series Mic’d Up with India Bradley, which reached over 249,000 views and 15,880 likes on Instagram. Since May 2025, she has continued working virtually as a Social Media Manager for the Vail Valley Foundation, further expanding her professional impact in arts marketing and digital strategy. At graduation in May 2025, Carissa was awarded the 'Marketing Department Academic Excellence Award' in special recognition of her outstanding academic performance and 4.0 gpa throughout her studies. Carissa hopes to continue her career in arts marketing, produce original digital content, and eventually work behind the scenes on a documentary focused on the dance industry.

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Carissa Campbell is a marketing and digital media professional with extensive experience in content creation, social media strategy, and arts communications. She runs a popular YouTube channel with over 25,200 subscribers and 4.4 million views, where she blends videography, video editing, and storytelling to engage a global audience.

While completing her dual degrees at the University of Arizona, Carissa served as PR Chair and then Vice President of the ASUA Dance Collective, overseeing communications, coordinating events, supervising officers, and fostering community. She also worked as a Digital Storyteller with Arizona Arts and as a Social Media Assistant for the University of Arizona School of Dance, producing photo and video content, writing features, conducting interviews with students, faculty, and alumni, and helping grow the School of Dance’s social media following by over 6,000 followers, with content reaching more than 750,000 views.

During the summers of 2023 and 2024, Carissa served as a Marketing Intern at the Vail Dance Festival, capturing and editing video content of daily rehearsals and performances while assisting in arts administration. She created the digital series Mic’d Up with India Bradley, which reached over 249,000 views and 15,880 likes on Instagram. Since May 2025, she has continued working virtually as a Social Media Manager for the Vail Valley Foundation, further expanding her professional impact in arts marketing and digital strategy.

At graduation in May 2025, Carissa was awarded the ‘Marketing Department Academic Excellence Award’ in special recognition of her outstanding academic performance and 4.0 gpa throughout her studies. Carissa hopes to continue her career in arts marketing, produce original digital content, and eventually work behind the scenes on a documentary focused on the dance industry.

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Work Experience

Marketing Assistant / Digital Content Curator at University of Arizona School of Dance
June 1, 2022 - May 1, 2025
Curated and managed digital content for the School of Dance, including social media, promotions, and archival work; expanded the program's online presence and engagement.
Marketing Intern at Vail Dance Festival
July 1, 2023 - August 1, 2024
Assisted with marketing campaigns, captured photo/video content, and edited reels for social platforms; produced high-engagement content such as 'Mic’d Up' reels that garnered significant views.
Video Editor at Greater Heights Creative Agency
June 1, 2024 - May 1, 2025
Edited and produced video content for clients including weddings and professional events; managed digital storytelling projects and delivered finished video products.
Digital Story Teller at Arizona Arts
August 1, 2023 - May 1, 2025
Created engaging social media and marketing content through video, photo, and written features; conducted interviews with students, faculty, and alumni for social media assets.
Social Media Manager at Vail Valley Foundation
May 1, 2025 - Present
Created engaging photo and video social media content for nonprofit initiatives; coordinated campaigns and content across platforms.
Independent Content Creator at Self-Employed
March 1, 2017 - Present
YouTube-based content creator producing vlogs, comedy, dance, and creative content; built a following and produced original video content.
Vice President at Dance Collective
May 1, 2024 - May 1, 2025
Coordinate activities, generate creative ideas, foster community, and supervise officers; plan and organize events and annual celebrations; maintain communications with School of Dance leadership.

Education

Double Major: BFA Dance / BS Marketing at University of Arizona – College of Fine Arts; Eller College of Management
January 11, 2030 - January 1, 2025

Qualifications

Arizona Academic Excellence Scholarship Award
January 11, 2030 - February 10, 2026
Arizona Dance Merit Scholarship Award
January 11, 2030 - February 10, 2026
Highest Academic Distinction
January 11, 2030 - February 10, 2026
Vorhees, Anson Scholarship
January 11, 2030 - February 10, 2026
Paul Sanasa rd o Award - School of Dance Arts
January 11, 2030 - February 10, 2026
Marketing Department Academic Excellence Award
January 11, 2030 - February 10, 2026
School of Fine Arts Marketing Department Academic Excellence Award
January 11, 2030 - February 10, 2026
Academic Excellence Award
January 11, 2030 - February 10, 2026

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization