Fractional Creative Director & Brand Systems Strategist with 15+ years creating scalable design solutions for global brands and cultural institutions. Delivers smart concepts and collaborative energy to align each client’s vision, objectives, and brand ethos for success. Competencies: Packaging, Identity, Environmental, Advertising, Print, Digital…

Casie Simpson

Fractional Creative Director & Brand Systems Strategist with 15+ years creating scalable design solutions for global brands and cultural institutions. Delivers smart concepts and collaborative energy to align each client’s vision, objectives, and brand ethos for success. Competencies: Packaging, Identity, Environmental, Advertising, Print, Digital…

Available to hire

Fractional Creative Director & Brand Systems Strategist with 15+ years creating scalable design solutions for global brands and cultural institutions. Delivers smart concepts and collaborative energy to align each client’s vision, objectives, and brand ethos for success.

Competencies: Packaging, Identity, Environmental, Advertising, Print, Digital

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Work Experience

Principal at Casie Simpson Design
November 1, 2025 - Present
Fractional creative leadership and brand systems strategy for consumer goods, healthcare, beauty, consulting, and nonprofit clients; leads collaborative brand narratives and iterative feedback processes.
Lead Designer at Margot Elena
October 1, 2019 - October 1, 2025
Developed new luxury beauty products, packaging, and campaigns for signature brands Lollia and TokyoMilk; drove sold-out launches and sustained sales; earned Oprah’s Favorite Things selections (Snowdrop 2025, Elegance 2023); partnered with in-house production and global vendors; managed packaging, print, photography, email, social, and digital ads.
Creative Director at Milwaukee Art Museum
January 1, 2017 - August 1, 2019
Inspired innovative thinking and cross-functional collaboration; led brand-driven print, digital, advertising, social, video, environmental, and interactive campaigns; managed budget and staff; formalized institutional processes and improved audience alignment and ticket sales.
Creative Director at MOCA Jacksonville
September 1, 2012 - December 1, 2016
Overhauled brand and marketing strategy; led updates for logo, website, print, and environmental branding; aligned identity with art-patron values; web sessions and paid attendance increased; recognition in Print Magazine Regional Design Annual (2013).

Education

BFA in Graphic Design at University of Illinois at Urbana-Champaign
January 11, 2030 - May 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Non-Profit Organization, Media & Entertainment
    uniE621 TokyoMilk Dead Sexy Alchemy
    Introducing a divine new chapter of Tokyomilk’s best-selling Dead Sexy fragrance collection. An alluring alchemy of gold-kissed luxury, where decadent formulations meet intoxicating fragrance in these irresistible new curiosities. Released in winter 2026. designer branding…