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Hi, I'm Miriam Castillo — a creative art director and senior designer with over twelve years of experience leading brand design, storytelling, and visual strategy across digital and print. I love turning ideas into cohesive campaigns and design systems that resonate with people and communities. Fluent in English and Spanish, I bring emotion-driven, purpose-led storytelling to nonprofit and mission-based organizations. I collaborate across disciplines to build inclusive visuals, mentor teams, and drive brand trust and impact from concept to launch.…Hi, I'm Miriam Castillo — a creative art director and senior designer with over twelve years of experience leading brand design, storytelling, and visual strategy across digital and print. I love turning ideas into cohesive campaigns and design systems that resonate with people and communities. Fluent in English and Spanish, I bring emotion-driven, purpose-led storytelling to nonprofit and mission-based organizations. I collaborate across disciplines to build inclusive visuals, mentor teams, and drive brand trust and impact from concept to launch.

Miriam Castillo

Graphic Designer, Art Director, Creative Director, +3

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Hi, I'm Miriam Castillo — a creative art director and senior designer with over twelve years of experience leading brand design, storytelling, and visual strategy across digital and print. I love turning ideas into cohesive campaigns and design systems that resonate with people and communities. Fluent in English and Spanish, I bring emotion-driven, purpose-led storytelling to nonprofit and mission-based organizations. I collaborate across disciplines to build inclusive visuals, mentor teams, and drive brand trust and impact from concept to launch.…Hi, I'm Miriam Castillo — a creative art director and senior designer with over twelve years of experience leading brand design, storytelling, and visual strategy across digital and print. I love turning ideas into cohesive campaigns and design systems that resonate with people and communities. Fluent in English and Spanish, I bring emotion-driven, purpose-led storytelling to nonprofit and mission-based organizations. I collaborate across disciplines to build inclusive visuals, mentor teams, and drive brand trust and impact from concept to launch.

Available to hire

Hi, I’m Miriam Castillo — a creative art director and senior designer with over twelve years of experience leading brand design, storytelling, and visual strategy across digital and print. I love turning ideas into cohesive campaigns and design systems that resonate with people and communities.

Fluent in English and Spanish, I bring emotion-driven, purpose-led storytelling to nonprofit and mission-based organizations. I collaborate across disciplines to build inclusive visuals, mentor teams, and drive brand trust and impact from concept to launch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Graphic Designer & Bilingual Copywriter at American Cancer Society

November 1, 2022 - Present

Lead design and visual direction for national awareness and fundraising campaigns for the largest cancer nonprofit in the U.S. Partner with art directors, project managers, and copy teams to unify creative concepts across digital, print, and social channels. Write and localize bilingual headlines and taglines to ensure tone and emotional resonance for both English and Spanish-speaking audiences. Design and deliver high-impact creative for national toolkits distributed to regional teams; ensure alignment with ACS brand and accessibility standards. Contribute to strategy, storyboards, and campaign messaging that highlight hope, survivorship, and community impact. Recognized for creating inclusive, emotionally intelligent visuals and copy that strengthened brand trust and engagement nationwide.

Graphic Designer at YWCA El Paso Del Norte Region

November 1, 2022 - July 22, 2025

Directed all creative efforts for fundraising and brand campaigns, resulting in the organization's first-ever positive earnings in 2019. Designed and delivered more than 100 projects including catalogs, brochures, billboards, and digital media assets. Saved over 20% in print production costs by optimizing vendor management. Collaborated with 16 admins and 33 board members across departments.

Graphic Designer at American Cancer Society

November 1, 2022 - Present

Lead design initiatives for the largest cancer non-profit organization in the U.S. Ensured adherence to strict brand guidelines across digital and print media. Collaborated with cross-functional teams to execute creative projects. Delivered over 50 successful designs contributing to annual fundraising campaigns.

Graphic Designer & Art Director at YWCA El Paso Del Norte Region

April 1, 2018 - November 1, 2022

Directed all creative for fundraising, marketing, and advocacy campaigns across print and digital design. Conceptualized and executed the “Not All Heroes Wear Capes” campaign for Walk a Mile in Her Shoes; merchandise sold out and campaign received Board of Directors recognition. Produced more than 100 projects per year, including catalogs, billboards, and social content, maintaining brand cohesion and visual storytelling excellence. Managed vendors, print production, and brand rollout while balancing design, writing, and strategic messaging.

Graphic Designer at G&A Print and Label

April 1, 2018 - July 22, 2025

Led design and print production for a print-focused company, streamlining processes that saved over $30,000 annually. Reduced outsourced printing costs by over 10% through effective vendor negotiation.

Graphic Designer at G&A Print and Label

November 1, 2017 - April 1, 2018

Graphic Designer at AlphaGraphics

March 1, 2016 - July 22, 2025

Delivered over 100 print and digital projects, consistently praised for efficiency and quality.

Graphic Designer at AlphaGraphics

March 1, 2015 - March 1, 2016

Produced 100+ print and digital projects, consistently praised for design quality and efficiency.

Senior Designer & Creative Director at Freelancer

November 1, 2012 - Present

Lead full-scale branding, identity, and campaign design for clients ranging from startups to city initiatives. Combine design and messaging strategy to build cohesive visual languages and campaign systems. Known for delivering quick-turn, high-quality creative that captures voice, emotion, and market intent.

Graphic Designer, Creative Director at Freelancer

November 1, 2012 - Present

Directed the creative process for diverse clients, including a city-wide campaign for San Francisco and logo design for an award-winning veterinary clinic. Collaborated on branding and design projects for notable figures, including a Forbes Top Female Futurist.