I am an industrial designer specializing in packaging, branding, and illustration. With over three years of experience as a junior designer and freelancer, I enjoy translating my clients’ visions into impactful designs that truly enhance their brands. I combine trends, functionality, and aesthetics to create visually compelling content that resonates with audiences. I love working collaboratively and continuously learning to deliver creative and functional solutions.

Catalina Moreno

I am an industrial designer specializing in packaging, branding, and illustration. With over three years of experience as a junior designer and freelancer, I enjoy translating my clients’ visions into impactful designs that truly enhance their brands. I combine trends, functionality, and aesthetics to create visually compelling content that resonates with audiences. I love working collaboratively and continuously learning to deliver creative and functional solutions.

Available to hire

I am an industrial designer specializing in packaging, branding, and illustration. With over three years of experience as a junior designer and freelancer, I enjoy translating my clients’ visions into impactful designs that truly enhance their brands.

I combine trends, functionality, and aesthetics to create visually compelling content that resonates with audiences. I love working collaboratively and continuously learning to deliver creative and functional solutions.

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Language

English
Advanced
Spanish; Castilian
Fluent

Work Experience

Diseñador e ilustrador de marca at El mundo de Joella
January 1, 2023 - December 31, 2025
Designed visual identities, developing visual concepts and consistency through distinctive brand elements. Created graphic pieces and social media content to promote brand identities, applying cohesive graphic identity. Produced complementary illustrations to support brand visuals. Developed brand manuals serving as usage guidelines.
Diseñador de material institucional y piezas gráficas at Universidad Católica de Pereira
January 1, 2024 - December 31, 2024
Created educational material with illustrations for teachers. Developed institutional materials and daily graphic pieces. Provided design support to university designers. Applied design methods and Design Thinking.
Diseñador freelance at Creative Cat
January 1, 2022 - December 31, 2025
Designed brand and visual identities using color palettes, typography, and concepts. Illustrated supporting or customized pieces for companies. Created content and graphic pieces for business clients.
Brand Design and Illustration at Joella's World
January 1, 2023 - December 31, 2025
Designed visual identities by developing visual concepts and concordance through distinctive elements based on brand identity. Created graphic pieces and social media content promoting brand identities, applied consistently via graphic identity. Provided complementary illustrations supporting visual references in content materials. Created brand manuals as guides for proper usage.
Design of Institutional Material and Graphic Pieces at Catholic University of Pereira
January 1, 2024 - December 31, 2024
Created educational materials through illustrations for teacher use. Designed institutional and graphic pieces for daily use. Provided design support to university designers. Applied design methods and design thinking techniques.
Freelance Designer at Creative Cat
January 1, 2022 - December 31, 2025
Designed brands and visual identities through color palettes, fonts, and concepts. Illustrated brand support pieces customized for companies. Created content and graphic pieces for various companies.

Education

Industrial design at University catholic of pereira
February 10, 2020 - May 28, 2024
Colombia university
Bachelor's Degree at Universidad Católica de Pereira
January 1, 2020 - December 31, 2024
Professional in Industrial Designer at Catholic University of Pereira
January 1, 2020 - December 31, 2024

Qualifications

Curso de Ilustración
January 1, 2024 - December 31, 2024
Curso de Patrones
January 1, 2025 - December 31, 2025
Best university semester design of the seven semester of The Catholic University of Pereira (stand for Agatha Ruiz De La Prada)
January 1, 2023 - December 31, 2023
Recognition for packaging design for the company Monos
January 11, 2030 - July 2, 2025
Recognition for participation in a program of the Dosquebradas mayor's office for brand design for entrepreneurs
January 11, 2030 - July 2, 2025

Industry Experience

Software & Internet, Consumer Goods, Education, Media & Entertainment, Professional Services, Retail