Creative Designer & Strategist at Freelance

Worked with over 40 brands and businesses, both local and international, across various industries, ranging from startups to leading market players. Conceptualised and executed innovative brand identities, resulting in increased brand recognition and customer engagement. Led the design and development of visually impactful websites and marketing materials, driving brand awareness and sales growth. Developed and implemented creative strategies that aligned with business goals and enhanced brand positioning.

Head of Growth at Dua Beauty

Developed a comprehensive business plan including a market analysis and innovative strategies for product, branding, and marketing. Led the creation of the brand's identity by defining its purpose, values, and unique selling propositions, ensuring alignment with market needs and opportunities. Managed launch timelines, secured vendors, and led the development of multiple product launches — including naming, marketing strategies and packaging design. Played a key role in developing the brand's online presence, working with developers to launch a user-friendly website that effectively showcased the brand and products. Established and managed a high-performing marketing and creative team, driving the brand's creative direction and organising successful launch campaigns.

Co-Founder + Brand Director at The Makers Fellowship

Co-founded a brand accelerator program to empower local, independent F&B brands. Collaborated with over 50 brands, such as Niko Neko Matcha, Pulp, Collective Coffee, Brew & Bread, Ghostbird Coffee, Brownies Bar, Cupcakes Confetti, etc. Partnered with major malls and industry players, such as 1 Utama, Publika, Desa ParkCity, Co-labs Coworking, Common Ground, etc. Drove positive change and fostered collaboration in the F&B industry and community. Featured on The Star Malaysia.

Creative Designer & Strategist at Freelance

Freelance Creative Designer & Strategist delivering branding, website design, and marketing materials for 40+ brands worldwide. Conceptualised and executed innovative brand identities, increasing recognition and engagement. Led the design and development of visually impactful websites and collateral, driving brand awareness and sales. Developed creative strategies aligned with business goals to enhance brand positioning and audience connections.

Creative Designer & Strategist at Dua Beauty

Led creative design efforts for Dua Beauty as a freelance partner, shaping brand identity, visuals, and marketing materials to support growth and customer engagement.

Creative Designer & Strategist at Dua Beauty

Freelance designer and strategist collaborating with 40+ brands across startups and industry leaders. Conceptualised and executed innovative brand identities; led the design and development of visually impactful websites and marketing materials; developed and implemented creative strategies aligned with business goals to enhance brand positioning, awareness and customer engagement.