Hot topics video series for NGO

The organisation had no real video strategy. Content only happened when someone was going on TV. Engagement and follower growth were flat across all platforms. I launched the Hot Topics Video Series, the organisation’s first real go at video. In house staff on camera. Mix of live crises, field stories and big moments like the Nobel Peace Prize. Published across Instagram, Facebook, LinkedIn & TikTok. As a result, the series achieved 10.7% engagement rate on Linkedin and 13.7% on TikTok, and a 37k total reach across all 4 platforms, from 8 videos at zero production cost.