I am a strategic B2B digital marketing leader who thrives in fast-paced startup environments, turning vision into measurable growth. I’ve led marketing initiatives as a hands-on team of one, aligning product, sales, and executive leadership to drive demand, brand awareness, and revenue. My experience spans GTM strategy, demand generation, content creation, PR, and design, with a track record of revamping materials and boosting conversion rates. I bring an eye for design and a practical approach to marketing operations, web analytics, and martech. From product launches to webinars and events, I craft crisp messaging, build scalable programs, and collaborate cross-functionally to accelerate growth while delivering strong ROI for B2B technology companies.…

Celina Padavil

I am a strategic B2B digital marketing leader who thrives in fast-paced startup environments, turning vision into measurable growth. I’ve led marketing initiatives as a hands-on team of one, aligning product, sales, and executive leadership to drive demand, brand awareness, and revenue. My experience spans GTM strategy, demand generation, content creation, PR, and design, with a track record of revamping materials and boosting conversion rates. I bring an eye for design and a practical approach to marketing operations, web analytics, and martech. From product launches to webinars and events, I craft crisp messaging, build scalable programs, and collaborate cross-functionally to accelerate growth while delivering strong ROI for B2B technology companies.…

Available to hire

I am a strategic B2B digital marketing leader who thrives in fast-paced startup environments, turning vision into measurable growth. I’ve led marketing initiatives as a hands-on team of one, aligning product, sales, and executive leadership to drive demand, brand awareness, and revenue. My experience spans GTM strategy, demand generation, content creation, PR, and design, with a track record of revamping materials and boosting conversion rates.

I bring an eye for design and a practical approach to marketing operations, web analytics, and martech. From product launches to webinars and events, I craft crisp messaging, build scalable programs, and collaborate cross-functionally to accelerate growth while delivering strong ROI for B2B technology companies.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Strategist and Consultant at Padavil Consulting
February 1, 2017 - Present
Specializing in GTM strategy and execution for B2B technology clients, delivering strategic GTM plans, PR, content creation, collateral development, demand generation, graphic design, UX/UI design, project management, events, and social media for diverse clients.
Senior Manager, Marketing at Media.Monks (formerly Maverick Digital)
March 1, 2021 - August 1, 2023
Developed go-to-market strategy for Media.Monks’ Salesforce Practice, managed and executed rebranding from Maverick Digital to Media.Monks, authored and designed client case studies and marketing materials, and led PR and demand generation activities.
Head of Marketing/Product Marketing at Evolve Controls
October 1, 2017 - July 1, 2019
Developed GTM strategy for new products, created annual marketing plan, increased website traffic by 40% and inbound leads by 50%, managed LinkedIn and Google Ads, authored PR materials, collateral, and executed events.
Head of Marketing at CacheFly
January 1, 2013 - March 1, 2017
Built marketing from zero; developed strategic integrated marketing plan, relaunched website, modernized branding, executed digital marketing, CRO, content and lead generation, and managed events and budget.
Marketing and PR Strategist at The Buddy Foundation
June 1, 2012 - February 1, 2013
Developed PR strategy to increase funding; wrote news releases and profiles for adoptable pets; raised visibility for sanctuary programs.
Marketing Manager at Pearson (formerly EmbanetCompass)
November 1, 2010 - June 1, 2012
Created and executed marketing strategies for five Master’s degree programs; managed client relationships, lead generation, SEO, events, and webinars; drove cost savings and revenue.
Product Marketing Specialist at Infogix
June 1, 2007 - September 1, 2010
Led B2B product launches, wrote sales collateral, managed PR, events, budgets up to $100k, vendor management, and marketing communications.

Education

Master of Business Administration at Keller Graduate School of Management
January 11, 2030 - December 1, 2010
Bachelor of Science, Public Relations and General Art (Double Major) at Illinois State University
January 11, 2030 - December 1, 2005

Qualifications

HubSpot Email Marketing Certification
January 11, 2030 - December 28, 2025
Hubspot Growth-Driven Design Certification
January 11, 2030 - December 28, 2025
Hubspot Inbound Certification
January 11, 2030 - December 28, 2025
Google Analytics IQ Certification (GAIQ)
January 11, 2030 - December 28, 2025

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Education

Skills

Experience Level