Available to hire
Marketing specialist, photographer, and web designer with 20+ years’ experience delivering integrated marketing, content, and digital strategies across B2B, SaaS, hospitality, and creative industries.
I specialise in building performance‑driven customer experiences, designing clear content architecture, and shaping user flows across CMS platforms, automations, and digital systems. I am comfortable working across multiple tools, systems, and interfaces with speed and precision, and I am a strong communicator, adaptable, and used to varied workloads with multiple stakeholders.
Experience Level
Expert
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Language
English
Fluent
Work Experience
Website Design & Development at Consultant
January 1, 2020 - PresentDesigning and building performance‑driven websites for hospitality, creative businesses, and freelancers, with a focus on clean UX, conversion strategy, and SEO. Recent Framer websites: myfavouritesandwich.co.uk – full redesign and build with CMS based menu; robwade.co.uk – portfolio site for hospitality consultant, using CMS for blog; and charlottecumming.com – CMS based portfolio to showcase my work.
Photographer at Charlotte Cumming Photography
September 1, 2021 - PresentA Postgraduate Diploma at the British Academy of Photography (2021–22) kickstarted my professional photography career and creative development. My work has been exhibited in Paris (May 23) and New York (Mar 24) with ImageNation, following selection as a LifeFramer award winner. I work across interiors, food & drink, events, products, branding, and portraiture for clients in hospitality, travel, and Ecommerce, as well as private clients. I manage end-to-end production, including editing in Adobe Photoshop and Lightroom, and lead my own marketing to generate new client work. Portfolio: charlottecumming.com.
Marketing Consultant at Akira Back / Mandarin Oriental Mayfair
January 1, 2024 - September 30, 2025Social media and content strategy for three hospitality venues. Includes brand‑aligned photography, editorial planning and optimisation to drive engagement and bookings.
Marketing Consultant at Fables & Company – Plume, Quill & Finch
May 1, 2024 - September 30, 2025Email marketing and social media strategy, newsletter design and delivery, content planning, and CRM list growth, to support three London wine bar brands with storytelling‑led marketing designed to increase footfall, loyalty, and brand awareness.
Marketing & Web Design Consultant at Studio Five Restaurant
March 1, 2023 - January 31, 2023Led content strategy to grow an international creative tech community, generating ticket sales via email, social, partnerships, and editorial. Beyondconference.org. Communications strategy for government‑funded programmes including Audience of the Future and Creative Industries Clusters. Creativeeconomy.team
Marketing & Communications Specialist at Beyond Conference & Creative Economy Team/UKRI
April 1, 2018 - January 31, 2023Led content strategy to grow an international creative tech community, generating ticket sales via email, social, partnerships, and editorial. Beyondconference.org. Communications strategy for government‑funded programmes including Audience of the Future and Creative Industries Clusters. Creativeeconomy.team
Marketing Manager at Cloud IQ
May 1, 2014 - February 28, 2018Led B2B marketing strategy for a SaaS ecommerce conversion startup, designing and delivering integrated campaigns to support revenue growth. This included building a HubSpot-led marketing automation and inbound lead generation model, managing PR and content programmes, and delivering webinars, gated content, and email campaigns to drive qualified leads. I worked closely with sales leadership on sales-led campaigns, oversaw website development, SEO, and paid activity to improve visibility and conversions, and managed product marketing initiatives including sales collateral and competitor monitoring. The role required budget ownership, KPI reporting to the board, and close collaboration with the CEO, product, sales, and customer service teams.
Digital Marketing Manager at Ann Summers
April 1, 2013 - April 30, 2014Managed a £2.7m annual budget across SEO, PPC, and affiliate channels to drive profitable customer acquisition. I delivered an integrated digital strategy that increased site traffic by 4% and revenue by 5% year-on-year on a reduced budget, while PPC optimisation improved paid revenue by 9% despite lower spend. I led technical and content-led SEO initiatives that grew organic traffic by 30% and exceeded ROI forecasts by 37%, and developed the affiliate programme to its strongest performance to date, delivering a 449% ROI. This included high-performing partnerships with VoucherCodes and UNiDAYS, generating significant incremental revenue. The role also involved managing external agencies, optimising campaigns through testing and analytics, and using data-led insights to guide channel strategy and performance.
Marketing Manager at Brandwatch
December 1, 2011 - August 15, 2012Led the development and delivery of B2B marketing strategy to support European and US growth, sales targets, and brand visibility. I worked closely with sales to drive demo requests and qualified leads, implementing a multi-channel approach across PR, content, email, SEO, PPC, and social. I managed budgets and performance reporting, delivering a 33% increase in site visits and 10% growth in leads within six months, introduced marketing automation and CRM improvements, and built and led marketing teams across the UK, Germany, and the US.
Marketing Manager at Directline Holidays (now Broadway Travel)
November 1, 2009 - December 30, 2011B2C marketing communications and eCRM strategy to improve customer retention, conversion, and lifetime value, delivering integrated activity across email, social media, search, and content to support product and sales targets. I developed and implemented the company’s first eCRM strategy, including data acquisition and automated, behaviour-driven email campaigns, achieving a 171% ROI, and selected and managed the company’s first email marketing agency to support database growth and retention. I also appointed and managed a new PR agency to build national and trade media coverage, launched the brand’s first social media strategy and consumer blog, and delivered regular performance reporting using Google Analytics and third-party tools to inform forecasting and optimisation.
Marketing Manager at iCrossing UK
June 1, 2024 - December 30, 2008Delivered a B2B marketing plan focused on lead generation, acquisition, conversion, and retention, leading integrated campaigns across search, advertising, email, PR, social media, and events. This connected approach increased leads by 240% and revenue by 144%, while a newly established events programme became a major new-business channel, contributing nearly half of all new business revenue in 2007. I managed PR agencies, partnerships with industry bodies including IAB, IMRG, and Econsultancy, and led the launch of the agency blog to drive engagement and thought leadership. The role also included managing marketing budgets and media buying, delivering a 1503% ROI, and producing regular KPI reporting for UK and global stakeholders.
Education
BA (Hons) Media & Communications at University of Greenwich
January 1, 1997 - January 1, 2000Postgraduate Diploma in Photography at British Academy of Photography
January 1, 2021 - January 1, 2022Qualifications
BA (Hons) Media & Communications
January 1, 1997 - January 1, 2000Postgraduate Diploma in Photography
January 1, 2021 - January 1, 2022Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Software & Internet, Other, Education, Government
Developed the website and CMS based content architecture for my own photography website: https://www.twine.net/signin
Full redesign and build with CMS based menu to enhance brand experience, drive orders and corporate catering enquiries: https://www.twine.net/signin
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