Results-driven Digital Marketing & Advertising Performance Specialist with 8 years of experience strategizing, planning, and executing high- impact digital campaigns. Skilled in SEO, AI-powered content strategy, performance marketing, social media, and blogging, with a proven track record of driving traffic, engagement, and ROI. Marketing Skills Campaign Strategy & Execution – planning, running, and optimizing digital campaigns SEO (Search Engine Optimization) – on‑page, off‑page, keyword research results Content Planning & Creation – blogs, landing pages, social posts, email campaigns Performance Marketing – paid ads, CPC/CPM optimization, ROI/ROAS tracking Social Media Marketing – strategy execution across platforms like Facebook, Instagram, LinkedIn

Surbhi Jain

Results-driven Digital Marketing & Advertising Performance Specialist with 8 years of experience strategizing, planning, and executing high- impact digital campaigns. Skilled in SEO, AI-powered content strategy, performance marketing, social media, and blogging, with a proven track record of driving traffic, engagement, and ROI. Marketing Skills Campaign Strategy & Execution – planning, running, and optimizing digital campaigns SEO (Search Engine Optimization) – on‑page, off‑page, keyword research results Content Planning & Creation – blogs, landing pages, social posts, email campaigns Performance Marketing – paid ads, CPC/CPM optimization, ROI/ROAS tracking Social Media Marketing – strategy execution across platforms like Facebook, Instagram, LinkedIn

Available to hire

Results-driven Digital Marketing & Advertising Performance Specialist
with 8 years of experience strategizing, planning, and executing high-
impact digital campaigns. Skilled in SEO, AI-powered content
strategy, performance marketing, social media, and blogging, with a
proven track record of driving traffic, engagement, and ROI.
Marketing Skills
Campaign Strategy & Execution – planning, running, and
optimizing digital campaigns
SEO (Search Engine Optimization) – on‑page, off‑page, keyword
research results
Content Planning & Creation – blogs, landing pages, social posts,
email campaigns
Performance Marketing – paid ads, CPC/CPM optimization,
ROI/ROAS tracking
Social Media Marketing – strategy execution across platforms
like Facebook, Instagram, LinkedIn

See more

Work Experience

Instructor at Meta Reels; WhatsApp Business & Ads Manager (Online + Offline Training)
May 1, 2015 - January 31, 2016
Conducted live online classes on Meta Tools; taught Reels creation, WhatsApp automation, and Meta Ads Manager; delivered online and offline trainings.
Digital Marketing Specialist at The Define Ink, 360 Marketing and Advertising Agency
February 1, 2018 - Present
Lead end-to-end digital marketing for global brands across food delivery, e-commerce, retail, health care, technology, and legal services; managed multi-platform campaigns with high budgets and ROI targets; responsible for campaign strategy, AI-assisted content planning and creation, SEO, social media marketing, and performance advertising; measured ROI and business outcomes.
Subject Expert Coach (Digital Marketing & Communications) at Upgrad, Mumbai
October 1, 2020 - November 1, 2022
Coached and mentored learners; delivered courses in digital marketing and communications.

Education

B.Tech in Computer Engineering at NJR Institute of Technology
January 1, 2011 - January 1, 2015
Strategic Marketing at Indian Institute of Management Udaipur
January 1, 2018 - January 1, 2018

Qualifications

Subject Expert Coach (Digital Marketing & Communications)
October 1, 2020 - November 1, 2022

Industry Experience

Retail, Software & Internet, Healthcare, Professional Services, Media & Entertainment