Personal YouTube Channel
Caitlin Hennegan
Published
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• Produce and edit 20+ short-form and long-form video content covering Taiwanese culture, news, and lifestyle for a YouTube channel with over 500,000 views and 14,000+ subscribers.
• Achieved above 50% audience retention rates through effective storytelling and SEO strategies.
• Increased video click-through rate (CTR) to 10% by optimizing thumbnails, titles and descriptions.
• Conduct weekly trend analysis on news and audience behavior, resulting in increased engagement.