I’m Cheryl, a marketing and visual designer with experience creating high-performing digital content across B2B, consumer, and community-driven brands. I’ve led visual design for campaigns, websites, and email marketing at Samsung Electronics Canada, where my work helped increase click-to-open rates by 42% and email read rates by 34% within four months. I’ve also designed ad creatives that drove 45,000+ app installs, built brand identities for large-scale marketing events, and collaborated with cross-functional teams on education and product design initiatives. What sets me apart is my ability to combine strong visual storytelling with data, research, and clear business goals to create design work that not only looks good, but also performs.
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