I’m Cheryl, a marketing and visual designer with experience creating high-performing digital content across B2B, consumer, and community-driven brands. I’ve led visual design for campaigns, websites, and email marketing at Samsung Electronics Canada, where my work helped increase click-to-open rates by 42% and email read rates by 34% within four months. I’ve also designed ad creatives that drove 45,000+ app installs, built brand identities for large-scale marketing events, and collaborated with cross-functional teams on education and product design initiatives. What sets me apart is my ability to combine strong visual storytelling with data, research, and clear business goals to create design work that not only looks good, but also performs.

Cheryl Gracielle Lee

I’m Cheryl, a marketing and visual designer with experience creating high-performing digital content across B2B, consumer, and community-driven brands. I’ve led visual design for campaigns, websites, and email marketing at Samsung Electronics Canada, where my work helped increase click-to-open rates by 42% and email read rates by 34% within four months. I’ve also designed ad creatives that drove 45,000+ app installs, built brand identities for large-scale marketing events, and collaborated with cross-functional teams on education and product design initiatives. What sets me apart is my ability to combine strong visual storytelling with data, research, and clear business goals to create design work that not only looks good, but also performs.

Available to hire

I’m Cheryl, a marketing and visual designer with experience creating high-performing digital content across B2B, consumer, and community-driven brands. I’ve led visual design for campaigns, websites, and email marketing at Samsung Electronics Canada, where my work helped increase click-to-open rates by 42% and email read rates by 34% within four months. I’ve also designed ad creatives that drove 45,000+ app installs, built brand identities for large-scale marketing events, and collaborated with cross-functional teams on education and product design initiatives. What sets me apart is my ability to combine strong visual storytelling with data, research, and clear business goals to create design work that not only looks good, but also performs.

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Language

English
Fluent

Work Experience

Marketing Designer & Content Writer Co-op at Samsung Electronics Canada
August 1, 2025 - Present
Curated 35+ tailored marketing graphics for samsungknox.com and Samsung R&D Canada’s highest-performing B2B email newsletter (Knox Insider), increasing the click-to-open rate by 42% and the email read rate by 34% within four months through improved content design. Wrote, designed, and edited content for 15+ marketing articles and campaigns while ensuring adherence to Samsung’s established writing and design style guide, strengthening brand visibility and promoting Samsung Knox solutions to businesses.
Design Lead at SFU Student Marketing Association (SMA)
May 1, 2025 - Present
Delivered consistent design and clear visual storytelling that boosted club visibility and student engagement, raising the average event attendance by 40%+ compared to the previous year. Led the visual direction and brand identity for SMA’s social media graphics and web content across five flagship events, which include marketing panels, networking sessions, and a case competition. Mentored a junior design team and leading bi-weekly Figma workshops to elevate the quality of marketing assets and streamline workflows in a fast-paced, event-driven environment.
Marketing & Visual Designer at Blossom Social
March 1, 2025 - Present
Designed 50+ ad creatives published across Meta, TikTok, Google Ads, and Apple Search Ads, translating app features into compelling visuals that generated 45,000+ installs. Created daily educational content that simplified complex financial concepts into clear, engaging visuals for DIY investors, helping establish Blossom as a trusted platform for financial literacy while driving 10,000+ new Instagram followers in just two months.
Product Designer at Safety Education at The Hive Bouldering Gym
September 1, 2024 - December 1, 2024
Designed and prototyped a safety education platform in Figma, applying consistent iconography, typography, and UI components to enhance engagement and accessibility, while aligning with The Hive’s brand guidelines. Collaborated with directors to transform research insights into intuitive user flows and clear visual hierarchy, resulting in an 85% increase in safety knowledge retention among climbers.
Graphic Designer at Green Welfare Indonesia
May 1, 2024 - September 1, 2024
Collaborated with multidisciplinary teams and the Ministry of Education to design and publish three environmental education textbooks for grades 5-9, now implemented in 50 state schools across Jakarta. Developed detailed illustrations and infographics across 30+ pages using Illustrator, Photoshop, and Procreate, ensuring visual consistency and alignment with educational objectives to enhance learner engagement.

Education

Bachelor of Arts in Interactive Arts and Technology at Simon Fraser University
September 1, 2022 - August 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services, Retail