Paragraph 1: A highly experienced communications and marketing professional with over 15 years of content creation and market analysis expertise. Adept at managing corporate communications, content strategies, and market intelligence for a diverse array of industries. Paragraph 2: Known for exceptional attention to detail, the ability to thrive under pressure, and a proven track record in leading communications and marketing initiatives, while delivering actionable insights.

Cheryl Gautreau

Paragraph 1: A highly experienced communications and marketing professional with over 15 years of content creation and market analysis expertise. Adept at managing corporate communications, content strategies, and market intelligence for a diverse array of industries. Paragraph 2: Known for exceptional attention to detail, the ability to thrive under pressure, and a proven track record in leading communications and marketing initiatives, while delivering actionable insights.

Available to hire

Paragraph 1: A highly experienced communications and marketing professional with over 15 years of content creation and market analysis expertise. Adept at managing corporate communications, content strategies, and market intelligence for a diverse array of industries.

Paragraph 2: Known for exceptional attention to detail, the ability to thrive under pressure, and a proven track record in leading communications and marketing initiatives, while delivering actionable insights.

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Language

English
Fluent

Work Experience

Marketing and Communications Specialist at PF Collins International Trade Solutions
October 1, 2024 - Present
Led full proposal lifecycle from expression of interest to bid submission by analyzing RFPs, coordinating cross-functional input, and ensuring timely, high-quality submissions. Developed and executed marketing initiatives to support client acquisition and service growth, including email campaigns, social media, and promotional content for print and digital platforms. Created stakeholder-facing communications such as newsletters, presentations, technical reports, and event materials; coordinated corporate events and trade show participation.
Corporate Communications Specialist at J.D. Irving, Limited
June 1, 2024 - October 21, 2025
Supported C-suite executives and sales teams by managing internal and external communications for multiple business units, including Midland Transport, Cavendish Farms, and Irving Consumer Products (Royal Tissues, Tiger Towels). Created executive presentations, corporate memos, and launch communications for major campaigns and internal initiatives. Provided design coordination for corporate materials, ensuring timely production through internal print facilities.
Email & Digital Marketing Specialist at University of Fredericton
October 1, 2021 - October 21, 2025
Prepared and disseminated marketing emails, newsletters, and other email content via Pardot, including engagement programs and A/B testing. Wrote website content and managed social media channels, performed competitive intelligence analysis, and edited internal and external documents.
Senior Market Intelligence Analyst at ShiftCentral
October 1, 2017 - October 21, 2025
Developed and launched a syndicated market intelligence service for the legal sector, providing strategic background information for Bloomberg Law. Delivered actionable insights through briefings and reports to technology, legal, health, insurance, pharmaceutical, and banking industries. Reviewed and contextualized developments from various sources to meet client needs.
Page Editor at TC Media
April 1, 2013 - October 21, 2025
Designed newspaper pages using QuarkXPress, performed copy editing and photo correction, and curated news content from wire services.
Volunteer at NB Special Olympics Capital Region
December 31, 2020 - October 21, 2025
Supported NB Special Olympics Capital Region events (2019-2020), including on-site assistance and coordination.
Volunteer at NB Special Olympics Summer Games
December 31, 2017 - October 21, 2025
Volunteer for NB Special Olympics Summer Games.

Education

Diploma at Holland College
January 11, 2030 - January 1, 2007
Bachelor of Arts in Print Journalism at University of Prince Edward Island
January 11, 2030 - January 1, 2012

Qualifications

Lean Six Sigma White Belt
January 11, 2030 - October 21, 2025
Diversity, Equity & Inclusion training certificate
January 11, 2030 - October 21, 2025
Connected Program (peer-nominated award recognizing J.D. Irving's core value of being Fast & Flexible)
January 11, 2030 - October 21, 2025

Industry Experience

Media & Entertainment, Professional Services, Education