Strategic Marketing Leader with 15+ years of proven experience helping brands communicate with intelligence, presence, and measurable results. Partner at Bird Comunicação, a strategic agency specializing in solving communication bottlenecks for national and international brands. Expert in performance marketing, digital strategy, and brand positioning across B2B, B2C, and B2B2C markets. Core Expertise: • Digital Marketing Strategy (SEO, SEM, Paid Media, Social Media) • Performance Marketing & ROI Optimization • Brand Storytelling & Positioning • Stakeholder Relations (Press, Influencers, Partners) • AI-Powered Marketing & Automation • Cross-functional Team Leadership Notable Achievements: • 8+ years leading strategic projects for major brands: Ipiranga (Brazil's leading fuel network), BlaBlaCar (global mobility platform), Eurogerm (food ingredients) • MBA in Digital Media (IBMEC) • Google Ads Certified in Search & Display (2024/2025)…

Clarissa Salvioli

Strategic Marketing Leader with 15+ years of proven experience helping brands communicate with intelligence, presence, and measurable results. Partner at Bird Comunicação, a strategic agency specializing in solving communication bottlenecks for national and international brands. Expert in performance marketing, digital strategy, and brand positioning across B2B, B2C, and B2B2C markets. Core Expertise: • Digital Marketing Strategy (SEO, SEM, Paid Media, Social Media) • Performance Marketing & ROI Optimization • Brand Storytelling & Positioning • Stakeholder Relations (Press, Influencers, Partners) • AI-Powered Marketing & Automation • Cross-functional Team Leadership Notable Achievements: • 8+ years leading strategic projects for major brands: Ipiranga (Brazil's leading fuel network), BlaBlaCar (global mobility platform), Eurogerm (food ingredients) • MBA in Digital Media (IBMEC) • Google Ads Certified in Search & Display (2024/2025)…

Available to hire

Strategic Marketing Leader with 15+ years of proven experience helping brands communicate with intelligence, presence, and measurable results.

Partner at Bird Comunicação, a strategic agency specializing in solving communication bottlenecks for national and international brands. Expert in performance marketing, digital strategy, and brand positioning across B2B, B2C, and B2B2C markets.

Core Expertise:

• Digital Marketing Strategy (SEO, SEM, Paid Media, Social Media)
• Performance Marketing & ROI Optimization
• Brand Storytelling & Positioning
• Stakeholder Relations (Press, Influencers, Partners)
• AI-Powered Marketing & Automation
• Cross-functional Team Leadership

Notable Achievements:

• 8+ years leading strategic projects for major brands: Ipiranga (Brazil’s leading fuel network), BlaBlaCar (global mobility platform), Eurogerm (food ingredients)
• MBA in Digital Media (IBMEC)
• Google Ads Certified in Search & Display (2024/2025)

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Skills

Experience Level

Language

English
Advanced
Portuguese
Fluent
Spanish; Castilian
Beginner
Italian
Beginner

Work Experience

Marketing Strategist & Partner at Bird
May 1, 2017 - Present
Strategic communication and marketing initiatives for national and international brands, focusing on solving communication bottlenecks and driving measurable business results. Key Responsibilities: • Strategic planning and execution of integrated digital campaigns (SEO, SEM, social m edia, content marketing) • Performance marketing management with focus on ROI optimization • Brand positioning and storytelling for products, services, and corporate narratives • Stakeholder relationship management (B2B, B2C, B2B2C) • Team leadership and cross-functional project coordination Notable Clients & Projects: • Ipiranga (Brazil's leading fuel network): Developed and executed digital strategy for 85th anniversary convention, managing multi-channel campaigns • BlaBlaCar (global carpooling platform): Developed and executed regional campaign strategies, adapting global brand messaging to local markets across Brazil • Arco Educação (EdTech): Strategic communication planning for corporate positioning • Eurogerm (food ingredients): Brand communication and digital presence development • Áurea Alimentos (FMCG): Integrated marketing campaigns across digital channels
Head of Marketing and Communications at Ignus Digital (HE:labs Group)
April 2, 2018 - November 1, 2018
(Remote) Expanded leadership role overseeing marketing and communications for the entire HE:labs Group, managing brand strategy for agile software development and digital product consulting services. Key Achievements: • Led comprehensive marketing strategies for B2B tech services across the group • Managed brand positioning and corporate communication for multiple business units • Created content strategies to establish thought leadership in agile development and digital transformation • Coordinated cross-functional teams for product launches and client acquisition campaigns • Built partnerships with key stakeholders in the Brazilian and international tech ecosystem • Oversaw digital media management, including Google Ads campaigns and SEO strategies Website: ignusdigital.com
Communication and Branding Facilitator at HE:labs
October 3, 2016 - November 3, 2017
(Remote) Facilitated communication and branding initiatives for HE:labs, a global technology company enabling digital transformation for major brands. Key Responsibilities: • Supported brand development and positioning strategies for tech consulting services • Coordinated communication projects across digital channels • Collaborated with development teams to translate technical solutions into compelling brand narratives • Managed content creation for corporate communication and thought leadership • Assisted in building the company's presence in the Brazilian tech ecosystem
Communication Coordinator at Caiena
November 2, 2015 - July 8, 2016
Developed and implemented the company's communication area from the ground up. Key Achievements: • Created strategic corporate communication plan involving integrated actions: internal communication, endomarketing, press relations, events, digital presence, and social responsibility • Managed communication budget and vendor relationships • Developed strategic communication modules for new company projects • Conducted market research, benchmarking, and SWOT analysis • Coordinated implementation and development of communication plans
Mid-Level Communication Analyst at Química Amparo - Ypê
May 1, 2012 - November 2, 2015
Contributed to communication and marketing strategies for one of Brazil's largest FMCG companies, with focus on digital media and brand communication. Digital Marketing: • Developed web strategy across channels (mobile, e-commerce, content, media, metrics) • Planned, monitored, and measured campaign results (ROI) • Created management reports and interfaced with internal clients and VP • Conducted market research and benchmarking • Managed budget and vendor relationships • Handled promotions and scheduling • Developed SEO strategies • Proficient in Google Analytics, Google AdWords, Facebook Insights, and Scup • Coordinated projects for Android and iOS app development Online Media: • Developed and managed online media plans (channels, formats, campaigns, metrics, ROI) • Developed special projects directly with media partners: Google, Facebook, UOL, Globo.com • Managed campaigns on Google AdWords, Facebook Ads, and Twitter Ads • Led digital projects with agencies: Neogama, P&M, WCO, Lema, Digitale, Vitamina A • Led special digital projects directly with platforms: Google, Facebook, UOL, Twitter

Education

Bachelor's Degree, Public Relations at Metrocamp (IBMEC)
February 4, 2008 - December 12, 2011
Comprehensive education in corporate communication, media relations, brand management, and strategic communication planning.
Master of Business Administration (MBA), Digital Media at Metrocamp (IBMEC)
February 3, 2014 - November 30, 2015
Advanced studies in digital marketing strategy, online media management, performance marketing, and data analytics.
Technical Degree, Web Designer at Senac
January 12, 2009 - December 18, 2009
Technical training in web design, UX/UI principles, and digital content creation.

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Energy & Utilities, Transportation & Logistics, Education, Non-Profit Organization

Skills

Experience Level

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