Available to hire
I’m a creative strategist driven by passion for design and marketing. With a diverse skill set spanning visual communication and digital engagement, I thrive on crafting appealing narratives that resonate with audiences. My aim is to blend innovation and creativity to elevate brand visibility and foster connections.
I believe in the power of collaboration and adaptation in today’s fast-paced digital landscape. Whether working on content creation, marketing strategies, or design projects, I enjoy the dynamic nature of the creative industry. Each opportunity is a chance to engage and inspire, and I look forward to crafting meaningful experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Designer at TikTok, Global & APAC
July 1, 2024 - PresentSupported the Global Partnerships Marketing and Industry Education team by launching the TikTok Academy Program & the APAC team in all creative and visual brand building content production.
Senior Designer at Publicis Groupe, APAC & EMEA
January 31, 2024 - July 28, 2025Supported the Global Business Development team in pitch, creating brand templates, visual decks, mockups, motion graphics, video and print materials for APAC, US, EMEA and China.
Creative Manager at Meta, APAC
January 31, 2023 - July 28, 2025Collaborated with the Head of Creative for GBM and APAC In-Market Executive Team supporting the VP of APAC. Worked on brand & creative presentations, created motion graphics, brand refresh, social media content, and cross functional collaboration with video production teams.
Content Manager at Twitter, Greater China & APAC
June 30, 2021 - July 28, 2025Supported Global Business Marketing and Large Client Solutions leads. Managed external agencies and vendors to create creative experiences for clients and industry leaders. Provided brand strategy, lead generation, and content creation aligned with brand guidelines. Led brand refresh rollout for APAC GBM.
Senior Associate - Creative Marketing Designer at WeWork, SEA
March 31, 2020 - July 28, 2025Supported Southeast Asia in ATL and BTL creatives including salesone pagers, events collateral, activations, merchandise, and creatives. Worked with regional marketing director and creative lead on campaigns and brand problem solving. Led photography for SEA locations in planning, art direction and execution.
Creative and Marketing Exec at Crate and Barrel, Singapore
June 30, 2019 - July 28, 2025Handled marketing and creative problem solving as sole creative for the brand. Managed visuals and communication for ATL and BTL advertising. Spearheaded e-commerce, CSR, and CRM initiatives. Involved in SEO & SEM and event planning, execution, and hiring. Added Design Consultant role for other company brands.
Senior Designer at TikTok, Global & APAC
January 1, 2021 - PresentWorked on branding and marketing strategies for TikTok across Global and APAC. Collaborated with cross-functional teams to optimize user engagement and brand visibility.
Marketing Manager at Apple
December 31, 2020 - October 7, 2025Led marketing initiatives for Apple products, focusing on engagement and customer outreach, while working closely with creative teams to deliver impactful campaigns.
Creative & Marketing at TikTok, Global & APAC
August 1, 2021 - PresentI manage creative projects that enhance brand visibility and engagement across digital platforms. My responsibilities include designing promotional materials, leading marketing initiatives, and collaborating with cross-functional teams to drive impactful results.
Senior Designer at Apple
July 31, 2021 - October 7, 2025In this role, I was responsible for conceptualizing and designing innovative digital experiences. I collaborated with product teams to ensure visual cohesion and functionality across various platforms.
Education
Bachelor of Arts (Honours) at Singapore Institute of Technology The Glasgow School of Art
January 1, 2013 - December 31, 2015Diploma at Temasek Polytechnic
January 1, 2008 - December 31, 2011GCE O' Level at Temasek Secondary School
January 1, 2004 - December 31, 2007Bachelor of Arts at The Glasgow School of Art
January 1, 2013 - January 1, 2015Diploma in Interior Design at Temasek Polytechnic
January 1, 2010 - January 1, 2013Bachelor of Arts at The Glasgow School of Art
January 1, 2013 - January 1, 2015Diploma in Visual Communication at Temasek Polytechnic
January 1, 2011 - January 1, 2013Qualifications
Industry Experience
Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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