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Hi, I’m Clement Cher — a brand designer and creative strategist with a background in shaping and elevating brand narratives across digital and physical touchpoints, spanning both B2C and B2B environments. I’ve worked with global, digital-first brands as a design authority, translating strategic objectives into clear, consistent visual systems and campaigns that resonate with users and stakeholders across APAC and global markets. I’m comfortable creating across static, motion, video, and platform-native formats, and I enjoy collaborating closely with cross-functional teams to ensure creative work supports broader product and business goals. What drives me most is storytelling through design — combining craft, insight, and technology to create brand experiences that feel intentional, relevant, and impactful.…Hi, I’m Clement Cher — a brand designer and creative strategist with a background in shaping and elevating brand narratives across digital and physical touchpoints, spanning both B2C and B2B environments. I’ve worked with global, digital-first brands as a design authority, translating strategic objectives into clear, consistent visual systems and campaigns that resonate with users and stakeholders across APAC and global markets. I’m comfortable creating across static, motion, video, and platform-native formats, and I enjoy collaborating closely with cross-functional teams to ensure creative work supports broader product and business goals. What drives me most is storytelling through design — combining craft, insight, and technology to create brand experiences that feel intentional, relevant, and impactful.

Clement Cher

Creative Director, Art Director, Photographer, +5

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Hi, I’m Clement Cher — a brand designer and creative strategist with a background in shaping and elevating brand narratives across digital and physical touchpoints, spanning both B2C and B2B environments. I’ve worked with global, digital-first brands as a design authority, translating strategic objectives into clear, consistent visual systems and campaigns that resonate with users and stakeholders across APAC and global markets. I’m comfortable creating across static, motion, video, and platform-native formats, and I enjoy collaborating closely with cross-functional teams to ensure creative work supports broader product and business goals. What drives me most is storytelling through design — combining craft, insight, and technology to create brand experiences that feel intentional, relevant, and impactful.…Hi, I’m Clement Cher — a brand designer and creative strategist with a background in shaping and elevating brand narratives across digital and physical touchpoints, spanning both B2C and B2B environments. I’ve worked with global, digital-first brands as a design authority, translating strategic objectives into clear, consistent visual systems and campaigns that resonate with users and stakeholders across APAC and global markets. I’m comfortable creating across static, motion, video, and platform-native formats, and I enjoy collaborating closely with cross-functional teams to ensure creative work supports broader product and business goals. What drives me most is storytelling through design — combining craft, insight, and technology to create brand experiences that feel intentional, relevant, and impactful.

Available to hire

Hi, I’m Clement Cher — a brand designer and creative strategist with a background in shaping and elevating brand narratives across digital and physical touchpoints, spanning both B2C and B2B environments. I’ve worked with global, digital-first brands as a design authority, translating strategic objectives into clear, consistent visual systems and campaigns that resonate with users and stakeholders across APAC and global markets.

I’m comfortable creating across static, motion, video, and platform-native formats, and I enjoy collaborating closely with cross-functional teams to ensure creative work supports broader product and business goals. What drives me most is storytelling through design — combining craft, insight, and technology to create brand experiences that feel intentional, relevant, and impactful.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

Chinese

Advanced

Work Experience

Senior Designer at TikTok, Global & APAC

July 1, 2024 - Present

Supported the Global Partnerships Marketing and Industry Education team by launching the TikTok Academy Program & the APAC team in all creative and visual brand building content production.

Senior Designer at Publicis Groupe, APAC & EMEA

January 31, 2024 - July 28, 2025

Supported the Global Business Development team in pitch, creating brand templates, visual decks, mockups, motion graphics, video and print materials for APAC, US, EMEA and China.

Creative Manager at Meta, APAC

January 31, 2023 - July 28, 2025

Collaborated with the Head of Creative for GBM and APAC In-Market Executive Team supporting the VP of APAC. Worked on brand & creative presentations, created motion graphics, brand refresh, social media content, and cross functional collaboration with video production teams.

Content Manager at Twitter, Greater China & APAC

June 30, 2021 - July 28, 2025

Supported Global Business Marketing and Large Client Solutions leads. Managed external agencies and vendors to create creative experiences for clients and industry leaders. Provided brand strategy, lead generation, and content creation aligned with brand guidelines. Led brand refresh rollout for APAC GBM.

Senior Associate - Creative Marketing Designer at WeWork, SEA

March 31, 2020 - July 28, 2025

Supported Southeast Asia in ATL and BTL creatives including salesone pagers, events collateral, activations, merchandise, and creatives. Worked with regional marketing director and creative lead on campaigns and brand problem solving. Led photography for SEA locations in planning, art direction and execution.

Creative and Marketing Exec at Crate and Barrel, Singapore

June 30, 2019 - July 28, 2025

Handled marketing and creative problem solving as sole creative for the brand. Managed visuals and communication for ATL and BTL advertising. Spearheaded e-commerce, CSR, and CRM initiatives. Involved in SEO & SEM and event planning, execution, and hiring. Added Design Consultant role for other company brands.

Senior Designer at TikTok, Global & APAC

January 1, 2021 - Present

Worked on branding and marketing strategies for TikTok across Global and APAC. Collaborated with cross-functional teams to optimize user engagement and brand visibility.

Creative & Marketing at TikTok, Global & APAC

August 1, 2021 - Present

I manage creative projects that enhance brand visibility and engagement across digital platforms. My responsibilities include designing promotional materials, leading marketing initiatives, and collaborating with cross-functional teams to drive impactful results.

Senior Designer at Apple

July 31, 2021 - October 7, 2025

In this role, I was responsible for conceptualizing and designing innovative digital experiences. I collaborated with product teams to ensure visual cohesion and functionality across various platforms.

Creative Manager at Freelance

January 1, 2020 - Present

Leading creative projects from concept to execution, focusing on branding and visual storytelling for various clients.

Marketing Manager at Global APAC

January 1, 2016 - January 1, 2020

Developed and implemented marketing strategies while managing media campaigns across multiple platforms.