I'm a creative strategist driven by passion for design and marketing. With a diverse skill set spanning visual communication and digital engagement, I thrive on crafting appealing narratives that resonate with audiences. My aim is to blend innovation and creativity to elevate brand visibility and foster connections. I believe in the power of collaboration and adaptation in today’s fast-paced digital landscape. Whether working on content creation, marketing strategies, or design projects, I enjoy the dynamic nature of the creative industry. Each opportunity is a chance to engage and inspire, and I look forward to crafting meaningful experiences.

Clement Cher

I'm a creative strategist driven by passion for design and marketing. With a diverse skill set spanning visual communication and digital engagement, I thrive on crafting appealing narratives that resonate with audiences. My aim is to blend innovation and creativity to elevate brand visibility and foster connections. I believe in the power of collaboration and adaptation in today’s fast-paced digital landscape. Whether working on content creation, marketing strategies, or design projects, I enjoy the dynamic nature of the creative industry. Each opportunity is a chance to engage and inspire, and I look forward to crafting meaningful experiences.

Available to hire

I’m a creative strategist driven by passion for design and marketing. With a diverse skill set spanning visual communication and digital engagement, I thrive on crafting appealing narratives that resonate with audiences. My aim is to blend innovation and creativity to elevate brand visibility and foster connections.

I believe in the power of collaboration and adaptation in today’s fast-paced digital landscape. Whether working on content creation, marketing strategies, or design projects, I enjoy the dynamic nature of the creative industry. Each opportunity is a chance to engage and inspire, and I look forward to crafting meaningful experiences.

See more

Language

English
Fluent

Work Experience

Senior Designer at TikTok, Global & APAC
July 1, 2024 - Present
Supported the Global Partnerships Marketing and Industry Education team by launching the TikTok Academy Program & the APAC team in all creative and visual brand building content production.
Senior Designer at Publicis Groupe, APAC & EMEA
January 31, 2024 - July 28, 2025
Supported the Global Business Development team in pitch, creating brand templates, visual decks, mockups, motion graphics, video and print materials for APAC, US, EMEA and China.
Creative Manager at Meta, APAC
January 31, 2023 - July 28, 2025
Collaborated with the Head of Creative for GBM and APAC In-Market Executive Team supporting the VP of APAC. Worked on brand & creative presentations, created motion graphics, brand refresh, social media content, and cross functional collaboration with video production teams.
Content Manager at Twitter, Greater China & APAC
June 30, 2021 - July 28, 2025
Supported Global Business Marketing and Large Client Solutions leads. Managed external agencies and vendors to create creative experiences for clients and industry leaders. Provided brand strategy, lead generation, and content creation aligned with brand guidelines. Led brand refresh rollout for APAC GBM.
Senior Associate - Creative Marketing Designer at WeWork, SEA
March 31, 2020 - July 28, 2025
Supported Southeast Asia in ATL and BTL creatives including salesone pagers, events collateral, activations, merchandise, and creatives. Worked with regional marketing director and creative lead on campaigns and brand problem solving. Led photography for SEA locations in planning, art direction and execution.
Creative and Marketing Exec at Crate and Barrel, Singapore
June 30, 2019 - July 28, 2025
Handled marketing and creative problem solving as sole creative for the brand. Managed visuals and communication for ATL and BTL advertising. Spearheaded e-commerce, CSR, and CRM initiatives. Involved in SEO & SEM and event planning, execution, and hiring. Added Design Consultant role for other company brands.
Senior Designer at TikTok, Global & APAC
January 1, 2021 - Present
Worked on branding and marketing strategies for TikTok across Global and APAC. Collaborated with cross-functional teams to optimize user engagement and brand visibility.
Marketing Manager at Apple
December 31, 2020 - October 7, 2025
Led marketing initiatives for Apple products, focusing on engagement and customer outreach, while working closely with creative teams to deliver impactful campaigns.
Creative & Marketing at TikTok, Global & APAC
August 1, 2021 - Present
I manage creative projects that enhance brand visibility and engagement across digital platforms. My responsibilities include designing promotional materials, leading marketing initiatives, and collaborating with cross-functional teams to drive impactful results.
Senior Designer at Apple
July 31, 2021 - October 7, 2025
In this role, I was responsible for conceptualizing and designing innovative digital experiences. I collaborated with product teams to ensure visual cohesion and functionality across various platforms.

Education

Bachelor of Arts (Honours) at Singapore Institute of Technology The Glasgow School of Art
January 1, 2013 - December 31, 2015
Diploma at Temasek Polytechnic
January 1, 2008 - December 31, 2011
GCE O' Level at Temasek Secondary School
January 1, 2004 - December 31, 2007
Bachelor of Arts at The Glasgow School of Art
January 1, 2013 - January 1, 2015
Diploma in Interior Design at Temasek Polytechnic
January 1, 2010 - January 1, 2013
Bachelor of Arts at The Glasgow School of Art
January 1, 2013 - January 1, 2015
Diploma in Visual Communication at Temasek Polytechnic
January 1, 2011 - January 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Travel & Hospitality, Consumer Goods