Clara Maggiori

Managed local and global events and tradeshows, driving brand visibility and qualified lead engagement, coordinating logistics, visuals and Salesforce campaigns. Developed marketing strategies from scratch, including Google Ads, LinkedIn, and Meta Business campaigns, driving brand awareness, lead generation, and measurable ROI. Developed high-impact marketing assets using Adobe InDesign, Illustrator, Photoshop, Premiere Pro, and Figma, ensuring strong brand consistency. Produced multimedia content supporting product launches and market awareness. Planned and executed Marketo campaigns for newsletters and website, nurturing leads and supporting event follow-ups. Collaborated with sales teams to align marketing initiatives with commercial goals.

Delivered integrated marketing and communication campaigns, strengthening brand consistency and awareness. Led flagship events, aligning PR, business goals, and social media for maximum impact. Created brand storytelling and multimedia content (web, video, graphic), increasing engagement across channels. Led global MarComs initiatives and USP workshops, clarifying positioning and driving cross-market alignment. Managed reputation topics and operational support, securing the company’s image.

Planned marketing and communication strategies, designed campaigns, articles, calendars, materials, and presentations for both internal and external stakeholders. Created copywriting and storytelling content for asset promotion on websites and internal portals. Managed graphic and audiovisual design using Adobe Creative Suite to promote properties and events, including photo shoot planning and assistance. Processed SAP invoices.