Product Showcase & Commercial Video (Wayfair)

This project involved editing a series of product showcase videos for Wayfair. The primary goal was to create a clean, premium aesthetic that highlights product details while maintaining an inviting, “at-home” atmosphere for potential customers.

My Role & Responsibilities:

• Video Editing: Crafting a seamless flow from raw footage, ensuring a balance between aesthetic appeal and product information.
• Color Grading & Correction: Enhancing the visual clarity to achieve the bright, airy, and consistent look associated with the brand.
• Pacing & Rhythm: Tailoring the edit to a calm yet engaging pace that aligns with the elegance of the furniture collections.
• Upscaling & Optimization: Editing in high-quality 1080p then delivering 720p exports optimized for web platforms of the customer.

Technical Specifications:

• Software Used: Adobe Premiere Pro / After Effects / Photoshop
• Format: Originally 1080p Full HD (then downgraded to 720p at delivery)
• Category: Commercial / E-commerce Product Video