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With over ten years of experience in the luxury, fashion, and lifestyle markets in France and the Middle East, I have developed a solid and diverse expertise, both operational and strategic. Today, I help businesses achieve their commercial goals through effective and innovative marketing strategies. By creating tailored strategic plans, I am committed to enabling companies to stand out and reach their target audience in a powerful way.…With over ten years of experience in the luxury, fashion, and lifestyle markets in France and the Middle East, I have developed a solid and diverse expertise, both operational and strategic. Today, I help businesses achieve their commercial goals through effective and innovative marketing strategies. By creating tailored strategic plans, I am committed to enabling companies to stand out and reach their target audience in a powerful way.

Marie-Sophie Courte

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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With over ten years of experience in the luxury, fashion, and lifestyle markets in France and the Middle East, I have developed a solid and diverse expertise, both operational and strategic. Today, I help businesses achieve their commercial goals through effective and innovative marketing strategies. By creating tailored strategic plans, I am committed to enabling companies to stand out and reach their target audience in a powerful way.…With over ten years of experience in the luxury, fashion, and lifestyle markets in France and the Middle East, I have developed a solid and diverse expertise, both operational and strategic. Today, I help businesses achieve their commercial goals through effective and innovative marketing strategies. By creating tailored strategic plans, I am committed to enabling companies to stand out and reach their target audience in a powerful way.

Available to hire

With over ten years of experience in the luxury, fashion, and lifestyle markets in France and the Middle East, I have developed a solid and diverse expertise, both operational and strategic.

Today, I help businesses achieve their commercial goals through effective and innovative marketing strategies. By creating tailored strategic plans, I am committed to enabling companies to stand out and reach their target audience in a powerful way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

French

Fluent

English

Advanced

Spanish; Castilian

Beginner

Work Experience

BRAND MARKETING & PR MANAGER at DUBAI OUNASS.COM

January 1, 2024 - January 1, 2024

Build brand marketing & PR strategy to increase brand awareness and traffic acquisition across key markets; implement processes and monitoring system to improve campaign performance; manage yearly budget; create and implement 360 communication plans for campaigns and brand launches; ensure brand visibility and traffic acquisition across media campaigns, events, branding activation, sponsorship, CSR, influencer placements, ambassador programs, and third-party partnerships; manage a team of four with KPI definitions and growth plans.

CONSULTANT E-COMMERCE & MARKETING DIGITAL at DUBAIAZUR DIGITAL

January 1, 2019 - January 1, 2019

Manage the end-to-end implementation of e-commerce projects on time and budget; build and lead cross-domain stakeholder programs (supply chain, marketing, merchandising, IT, operations); implement solutions to increase traffic acquisition and SEO of the websites.

FASHION MARKETING COORDINATOR at DUBAI CHANEL

January 1, 2016 - January 1, 2016

Manage CRM project: weekly follow-up with the boutique and fashion advisor, training on CRM tools; organize events and post-event reporting; coordinate with boutiques (VIP clients, in-store animations); follow up and implement marketing services in coordination with Paris headquarters and boutique-level implementations.

JUNIOR MARKETING PROJECT MANAGER AND E-COMMERCE ASSISTANT at PARIS GANT FRANCE

January 1, 2014 - January 1, 2014

Manage digital communication: drive the brand's social media strategy; develop marketing projects and sponsorships of events to build brand awareness among Millennials and women; organize events (boutique openings, press events); analyze turnover; create targeted newsletters.

TRADE MARKETING JUNIOR at HERMÈS PARFUMS

January 1, 2017 - January 1, 2017

Implement animations: manage production, suppliers, ROI calculation, and post-animation reporting; manage beauty advisors, set targets, train on products and sales techniques; merchandising and brand visibility in POS; regional trainings; liaise with distributors and regional agents to ensure trade marketing roll-out; supervise stock and brand image among distributors.