KILZ PRIMERS
Jessica Cramer
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Led award-winning brand revitalization design development for KILZ Primers, Paint & Specialty products including iconic #1 brand (KILZ Primers). Designed new logo, color coded label architecture and visual differentiation to simplify the shopping experience. Highlighted application- specific products for DIY’ers and Pro’s. Recognized by GD USA Magazine, winning in-house award for 2019 product redesign.