I'm Courteney Riddle, a seasoned senior creative leader with a diverse background in graphic design, marketing, and project management. I've thrived in various environments, from private firms and freelance projects to agency settings, consistently delivering innovative and strategic design solutions that exceed client expectations. In my recent role as Senior Graphic Designer at Prodigal Company in Youngstown, OH, I managed over $600K in agency billings and led major projects for high-profile clients, including a $10B+ bank. I designed and implemented both digital and physical assets, managed web development projects, and fostered collaboration across different departments to ensure cohesive and impactful results. Before this, I spent several years as a freelance graphic designer, developing a wide range of marketing materials for numerous businesses. My work at The Block at Northway in Pittsburgh, PA, involved realigning company branding and significantly boosting user engagement through strategic design improvements. I also held the position of Marketing Coordinator at LRC Realty in Akron, OH, where I developed and executed online marketing campaigns that led to impressive increases in brand awareness and engagement. As a Social Media Marketing Specialist at LRC Campus Management and Content Management System Editor at Magashoni in New York, NY, I successfully managed online presences, implemented targeted marketing strategies, and optimized content for search engines. My skills span across graphic design, web design, UX/UI, data analytics, and more. I pride myself on my ability to adapt to fast-paced environments, lead cross-functional teams, and solve complex problems creatively. I'm always eager to take on new challenges and contribute to dynamic roles that drive growth and innovation.

criddle

I'm Courteney Riddle, a seasoned senior creative leader with a diverse background in graphic design, marketing, and project management. I've thrived in various environments, from private firms and freelance projects to agency settings, consistently delivering innovative and strategic design solutions that exceed client expectations. In my recent role as Senior Graphic Designer at Prodigal Company in Youngstown, OH, I managed over $600K in agency billings and led major projects for high-profile clients, including a $10B+ bank. I designed and implemented both digital and physical assets, managed web development projects, and fostered collaboration across different departments to ensure cohesive and impactful results. Before this, I spent several years as a freelance graphic designer, developing a wide range of marketing materials for numerous businesses. My work at The Block at Northway in Pittsburgh, PA, involved realigning company branding and significantly boosting user engagement through strategic design improvements. I also held the position of Marketing Coordinator at LRC Realty in Akron, OH, where I developed and executed online marketing campaigns that led to impressive increases in brand awareness and engagement. As a Social Media Marketing Specialist at LRC Campus Management and Content Management System Editor at Magashoni in New York, NY, I successfully managed online presences, implemented targeted marketing strategies, and optimized content for search engines. My skills span across graphic design, web design, UX/UI, data analytics, and more. I pride myself on my ability to adapt to fast-paced environments, lead cross-functional teams, and solve complex problems creatively. I'm always eager to take on new challenges and contribute to dynamic roles that drive growth and innovation.

Available to hire

I’m Courteney Riddle, a seasoned senior creative leader with a diverse background in graphic design, marketing, and project management. I’ve thrived in various environments, from private firms and freelance projects to agency settings, consistently delivering innovative and strategic design solutions that exceed client expectations.

In my recent role as Senior Graphic Designer at Prodigal Company in Youngstown, OH, I managed over $600K in agency billings and led major projects for high-profile clients, including a $10B+ bank. I designed and implemented both digital and physical assets, managed web development projects, and fostered collaboration across different departments to ensure cohesive and impactful results.

Before this, I spent several years as a freelance graphic designer, developing a wide range of marketing materials for numerous businesses. My work at The Block at Northway in Pittsburgh, PA, involved realigning company branding and significantly boosting user engagement through strategic design improvements.

I also held the position of Marketing Coordinator at LRC Realty in Akron, OH, where I developed and executed online marketing campaigns that led to impressive increases in brand awareness and engagement. As a Social Media Marketing Specialist at LRC Campus Management and Content Management System Editor at Magashoni in New York, NY, I successfully managed online presences, implemented targeted marketing strategies, and optimized content for search engines.

My skills span across graphic design, web design, UX/UI, data analytics, and more. I pride myself on my ability to adapt to fast-paced environments, lead cross-functional teams, and solve complex problems creatively. I’m always eager to take on new challenges and contribute to dynamic roles that drive growth and innovation.

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Travel & Hospitality, Financial Services, Consumer Goods, Education, Healthcare, Media & Entertainment, Manufacturing, Non-Profit Organization, Retail, Real Estate & Construction, Software & Internet, Agriculture & Mining, Professional Services
    uniE621 Web Design & Development
    Little Lemon Lactation specializes in providing coaching and support for new mothers experiencing challenges with baby latching. Our design approach for their website focused on creating a serene and inviting atmosphere using earth tones, aiming to evoke a sense of comfort and relaxation. The website features beautiful photography that captures intimate moments of the owner guiding new mothers through their breastfeeding journey. These visuals not only showcase the compassionate and supportive nature of Little Lemon Lactation but also connect deeply with their target audience. We designed a user-friendly interface that facilitates easy navigation and access to essential resources for new mothers. The website serves as a valuable educational platform, offering tips, guides, and personalized coaching services tailored to individual needs. Overall, our design strategy for Little Lemon Lactation's website emphasizes empathy, professionalism, and accessibility, reinforcing their commitment to helping new mothers navigate the challenges of breastfeeding with confidence and ease.
    uniE621 Website Development
    We designed and developed a robust website for ARC Recycling, specializing in sandblast equipment and services. The website showcases their extensive range of products and services, providing detailed information and resources for potential clients. One of the standout features we implemented is a sophisticated quote cart system, allowing customers to easily select products, request pricing, and generate quotes directly through the website. This streamlined process enhances user experience by simplifying the purchasing journey and ensuring accuracy in pricing and product selection. The design reflects ARC Recycling's commitment to professionalism and efficiency, with a clean and intuitive interface that facilitates seamless navigation. Overall, the website reinforces ARC Recycling's position as a leader in the sandblast industry, empowering customers to make informed decisions and facilitating smooth transactions.
    uniE621 Restaurant website and food Photography
    The Crickets Bar and Grill project involved the comprehensive web design and development for this vibrant dining establishment. In addition to building the website, we also focused on capturing high-quality food photography to highlight the bar and grill's delicious offerings. Our primary goal was to create an engaging and user-friendly website that effectively showcases Crickets Bar and Grill's menu, atmosphere, and events. The design features intuitive navigation, allowing visitors to easily explore the menu, check out upcoming events, and learn more about the bar and grill's story. The food photography is a standout element of the website, with professional images that capture the texture, color, and presentation of each dish. These visuals not only entice potential customers but also convey the quality and care put into Crickets' culinary creations. The website design incorporates a lively and inviting aesthetic, reflecting the energetic and welcoming atmosphere of Crickets Bar and Grill. It is responsive and accessible across various devices, ensuring a consistent and enjoyable experience for all users. Overall, the redesigned website serves as an effective digital platform for Crickets Bar and Grill, enhancing its online presence and attracting new customers while providing valuable information and a glimpse into the dining experience they offer.
    uniE621 Web Design & Development
    The Akiva Academy project involved the comprehensive web design and development for a boutique school system. Our objective was to create a digital presence that reflects the unique values and educational philosophy of Akiva Academy. The new website is designed to be user-friendly, catering to parents, students, and educators. It features an intuitive navigation system that allows users to easily access information about the school’s programs, admissions process, faculty, and events. We aimed to provide a welcoming and informative online experience that mirrors the nurturing and innovative environment of Akiva Academy. The design incorporates elements that convey warmth, creativity, and academic excellence. High-quality images and engaging content showcase the vibrant community and the diverse learning opportunities available at Akiva Academy. Our development process ensured that the website is responsive and accessible across various devices, ensuring a consistent and enjoyable experience for all users. The revamped website serves as a central hub for communication and information, supporting the academy’s mission to provide exceptional education and foster a close-knit school community.
    uniE621 Web Development, UX/UI, Web Design
    This project centered on Hickey Metal, a leading metal fabricator known for embracing industry-wide shifts in processing, from manual hammering and welding to advanced robotic systems and automation. Hickey Metal leverages an experienced team of welders, machine operators, and engineers to deliver high-quality products with fast turnaround times, enabling them to scale up or down according to their customer’s needs. Our primary goal was to overhaul their website to better serve their two main sectors of clients. We designed and developed a new website that showcases all of Hickey Metal's capabilities in a comprehensive yet easy-to-navigate list. The redesigned site highlights their extensive range of services and expertise, ensuring that potential clients can quickly and efficiently find the information they need. The updated website reflects Hickey Metal's commitment to quality, innovation, and customer satisfaction, providing a seamless and informative user experience that aligns with their industry leadership.
    uniE621 Web Design & Development
    VRP approached our creative studio with the challenge of developing a compelling brand identity and user-friendly website UX that resonated with individuals navigating the overwhelming journey of recovery. They sought designs that would convey empathy, strength, and support while providing clear pathways to information about their services. Through collaboration, empathy, and thoughtful design, our creative studio partnered with VRP to craft a brand identity and website UX that resonated with individuals on their journey to recovery. By prioritizing compassion and accessibility, we helped VRP fulfill its mission of providing support and guidance to those in need, empowering them to reclaim their lives and pursue a brighter future.
    uniE621 UX/UI & Web development.
    This webdesign project was meticulously built from scratch, with a focus on creating an intuitive and user-friendly experience for individuals seeking housing. To achieve this, we dedicated time to working with user groups, ensuring that our UX/UI plan addressed their needs and preferences. The result is a website that is exceptionally easy to navigate, catering to users of all backgrounds and technological proficiency. Our design goal was to evoke the sophisticated, warm ambiance of a high-end hotel, providing a welcoming and comfortable digital environment for users. The website combines elegance and functionality, offering a seamless browsing experience that helps users find housing options with ease. The refined aesthetics and thoughtful design elements reflect our commitment to quality and user satisfaction, setting a new standard in the housing search experience.
    uniE621 Full website with Food Photography
    AvalonDowntown.com is a revitalized digital presence for Avalon, an establishment that offers a unique dining experience. The website, built from scratch and updated from its 2017 version, showcases a modern and visually appealing design that aligns with the refreshed brand identity. Featuring high-quality, original photography, the site highlights the culinary delights of Avalon with meticulously shot images that capture the essence and appeal of the food. The brand's visual identity has been completely revamped to reflect a contemporary and inviting atmosphere, appealing to both new and returning customers. Crafted to engage visitors, the content on AvalonDowntown.com provides a seamless and informative browsing experience. The copywriting is tailored to convey the story, values, and offerings of Avalon compellingly. Designed with user experience in mind, the website ensures intuitive navigation and easy access to information, including a well-organized menu, location details, and contact information. The standout feature is the professional food photography, highlighting the texture, color, and presentation of each dish, enticing visitors and conveying the quality and care put into Avalon's culinary creations. With clean, modern design elements and a responsive layout, AvalonDowntown.com offers a consistent and enjoyable experience across various devices, from desktops to mobile phones. The website serves as a digital gateway to the Avalon dining experience, reflecting the establishment's dedication to quality, creativity, and customer satisfaction. This comprehensive overhaul from the previous version underscores a commitment to staying current and relevant in the competitive dining landscape.
    uniE621 Branding for a Construction Company
    Through a strategic rebranding initiative, Caldwell Constructions has solidified its position as a trusted leader in the Pittsburgh area's construction industry. By crafting a visually compelling identity, the firm has not only enhanced brand perception but also positioned itself for substantial growth in a competitive market landscape. The renewed brand image underscores Caldwell Constructions' commitment to reliability and excellence, instilling confidence in prospective clients. This enhanced brand awareness has significantly boosted visibility and engagement, resulting in a steady influx of inquiries and new projects. With its distinctive brand identity, Caldwell Constructions now distinguishes itself from competitors, commanding premium rates and securing prestigious projects. By strategically rebranding, Caldwell Constructions has successfully established itself as a trusted leader in the Pittsburgh construction industry. The new visual identity not only enhances brand perception but also sets the stage for significant growth in a competitive market. This strategic initiative emphasizes Caldwell Constructions' reliability and excellence, instilling confidence in potential clients and stakeholders alike. The heightened brand awareness has led to increased visibility and engagement, generating a steady flow of inquiries and new project opportunities. With its unique brand identity, Caldwell Constructions stands out in the marketplace, allowing it to command premium rates and secure high-profile projects. Through a strategic rebranding effort, Caldwell Constructions has emerged as a trusted cornerstone in Pittsburgh's construction sector. The visually compelling new identity not only enhances brand perception but also paves the way for future growth in a fiercely competitive market environment. By emphasizing reliability and excellence, Caldwell Constructions has built a reputation that instills confidence in prospective clients, leading to heightened brand recognition and engagement. This increased visibility has resulted in a consistent influx of inquiries and new projects, affirming Caldwell Constructions' position as a premium choice in the industry. With its distinct brand identity, the firm effectively differentiates itself, enabling it to command higher rates and secure prestigious projects.
    uniE621 Branding for a Children's Yoga Studio
    Little Zen Yoga approached me seeking assistance in rebranding their identity to better reflect their mission and appeal to their target audience of parents and children aged 3-18 years old. The existing branding lacked awareness and failed to convey the studio's essence, hindering its ability to stand out in a small market. I embarked on a comprehensive branding journey, beginning with in-depth research to gain insights into the studio's vision, values, and target demographic. I conducted interviews with the studio's founder, observed the community location, and analyzed competitor branding strategies to identify gaps and opportunities. The rebranding effort focused on portraying the ever-growing nature of the Little Zen student. From a very young age, students are taught to embrace mental and physical poise. As they grow, so do their minds and souls, adding levels of depth to their mindfulness and poise. I chose blue as the foundational color, symbolizing the start and initial state, with additional colors representing stability and growth. Through this thoughtful and strategic approach, I developed a new brand identity that resonates with both children and parents, encapsulating the spirit of growth, mindfulness, and poise that Little Zen Yoga embodies. The refreshed branding now effectively communicates the studio's mission, setting it apart in the market and attracting the intended audience.
    uniE621 Web UX/UI and Website development
    Partnering with VRP to craft a brand identity and website UX that resonated deeply with individuals on their path to recovery was an amazing journey. Through collaboration, empathy, and thoughtful design, we prioritized compassion and accessibility in every aspect of the project. Understanding that drug recovery and the process of rebuilding one’s life can be overwhelming, we sought to capture the multifaceted nature of this experience. The journey is marked by triumphs and setbacks, moments of clarity and confusion. Our goal was to reflect these complexities in a way that would offer hope and support to those in need. The resulting brand identity and website UX not only aligned with VRP’s mission but also enhanced their ability to provide crucial support and guidance. By creating a compassionate and accessible online presence, we helped VRP empower individuals to reclaim their lives and pursue a brighter future.
    uniE621 Brand Design
    Recently, I had the exciting opportunity to work on a branding refresh for a microbrewery startup in Ohio called The 1547 Project. The goal was to blend the relaxed, inviting atmosphere of a backyard bar with an upscale, modern vibe. This microbrewery pushes the boundaries of typical breweries, aiming to immerse visitors in the positive energy of their brewery and taproom. We deconstructed their old logo and infused it with modern elements and unique flares while ensuring all new designs were free of copyright issues. The result was a bold and dynamic logo that perfectly represents their innovative spirit. The clients were thrilled with the new branding, which captures the essence of The 1547 Project and sets the tone for their future endeavors. The vibrant green and sleek design elements in the logo reflect the lively and contemporary feel they wanted to achieve, making it a standout in the competitive brewery landscape.

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