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Results-driven marketing professional with 12+ years of experience leading impactful marketing and communication strategies. Proven ability to increase engagement, drive lead generation, strengthen brand awareness, and enhance internal/external communications. Skilled at leveraging analytics to guide data-driven decisions and deliver measurable outcomes. Self-starter with a track record of aligning campaigns to strategic goals and business growth.…Results-driven marketing professional with 12+ years of experience leading impactful marketing and communication strategies. Proven ability to increase engagement, drive lead generation, strengthen brand awareness, and enhance internal/external communications. Skilled at leveraging analytics to guide data-driven decisions and deliver measurable outcomes. Self-starter with a track record of aligning campaigns to strategic goals and business growth.

Charles Webb

Marketing Strategist, Marketing Consultant, Content Creator, +1

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Results-driven marketing professional with 12+ years of experience leading impactful marketing and communication strategies. Proven ability to increase engagement, drive lead generation, strengthen brand awareness, and enhance internal/external communications. Skilled at leveraging analytics to guide data-driven decisions and deliver measurable outcomes. Self-starter with a track record of aligning campaigns to strategic goals and business growth.…Results-driven marketing professional with 12+ years of experience leading impactful marketing and communication strategies. Proven ability to increase engagement, drive lead generation, strengthen brand awareness, and enhance internal/external communications. Skilled at leveraging analytics to guide data-driven decisions and deliver measurable outcomes. Self-starter with a track record of aligning campaigns to strategic goals and business growth.

Available to hire

Results-driven marketing professional with 12+ years of experience leading impactful marketing and communication strategies. Proven ability to increase engagement, drive lead generation, strengthen brand awareness, and enhance internal/external communications. Skilled at leveraging analytics to guide data-driven decisions and deliver measurable outcomes. Self-starter with a track record of aligning campaigns to strategic goals and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

AI Prompt Specialist at Outlier AI

April 1, 2024 - Present

Refine generative AI models through standardized prompts, boosting accuracy and efficiency using a test-and-learn approach to product optimization. Tailor prompts and responses to optimize outcomes with customer-centric messaging and positioning. Conduct ongoing research and stay updated on AI technologies to improve prompt performance.

Social Media & Content Strategy Experience at Findlay Pedal Co.

September 1, 2024 - Present

Oversee content strategy across Facebook: creating and scheduling posts, stories, and reels; promote sponsors, themed events, and rides; build brand awareness and drive bike bookings; engage with followers and refine strategy based on reach and engagement.

Marketing Specialist at Crystal Health Solutions

March 1, 2025 - October 21, 2025

Led digital marketing campaigns across Meta; managed SEO and content strategies to increase organic website traffic and inquiries. Improved social media engagement and ensured consistent brand messaging across telehealth services, elder care monitoring, and medical devices.

Communications Account Manager, Mental Well-Being at CVS Health

March 1, 2024 - October 21, 2025

Led internal email marketing campaigns for a national plan sponsor, developing promotional calendars and monthly/quarterly communications. Created crisis communications content with cross-functional collaboration and optimized B2C communications for consistency and data-driven decision-making.

Advertising & Marketing Specialist at University of Findlay

March 1, 2023 - October 21, 2025

Developed and executed email campaigns via Slate CRM; led digital ads across Google Ads, Meta, and Instagram; increased website traffic from paid channels and inquiries for multiple programs. Managed end-to-end email marketing workflows and mentored team members.

Assistant Director of Enrollment Marketing & Advertising at University of Findlay

October 1, 2022 - October 21, 2025

Developed in-house paid search and display campaigns with Google Ads; ongoing A/B testing to optimize ad performance and reduce cost-per-acquisition. Created lifecycle email journeys to boost engagement and retention; partnered with admissions for cohesive messaging; mentored Marketing Specialists.

Assistant Director of Enrollment Marketing at University of Findlay

August 1, 2019 - October 21, 2025

Spearheaded brand development and go-to-market strategies aligned with the rebrand; launched multi-channel campaigns (ads, social, email, direct mail, radio) to support enrollment growth; collaborated with on-campus offices for messaging and cross-departmental projects; led email nurturing campaigns.

Enrollment Marketing Coordinator at University of Findlay

September 1, 2016 - October 21, 2025

Primary marketing liaison and content creator for Colleges of Business, Health Professions, and Pharmacy. Co-created an evidence-based student outcomes campaign, including micro-website, email, direct mail, and print materials. Implemented HubSpot CRM-based lead generation and email nurturing; supervised Marketing Specialists.