Available to hire
I am a UX/UI Product Design Leader with 17+ years of experience shaping enterprise workflows across multi-product ecosystems. I focus on system thinking, scalability, and accessibility, guiding cross-functional teams from vision to measurable impact.
I collaborate with executives to set roadmaps and use AI-enabled tools to compress iteration cycles while preserving design intent. I remove onboarding friction, bridge product and engineering, and leverage AI-driven insights to validate decisions before a single line of code is written.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Lead UX/UI Designer at TASSAT
September 1, 2022 - October 20, 2024Led product discovery and strategy workshops with C-level stakeholders to define vision, map enterprise journeys, and identify new revenue opportunities. Redesigned enterprise onboarding and lifecycle workflows, reducing friction by 80% and improving activation and retention through clearer guidance and error prevention. Built and maintained a component-based design system in Figma, improving system consistency, accessibility alignment, and reducing developer handoff time by 60%.
UX /UI Designer at Vaimo
November 1, 2021 - April 1, 2022Led UX audits and journey analysis for 8 enterprise storefronts; planned and executed CRO and A/B experiments to optimize checkout and multi-session flows; implemented AI-driven personalization systems to enhance engagement and conversions.
UX / UI Designer at VAIMO
November 1, 2021 - April 20, 2022Led UX audits and journey analyses for 8 enterprise storefronts; translating findings into data-informed conversion and retention improvements. Planned and executed CRO and A/B experiments, optimizing checkout and multi-session user flows using behavioral metrics and funnel analysis.
Lead Product Designer at TASSAT
September 1, 2020 - October 1, 2024Led product discovery and strategy workshops with C-level stakeholders to define vision, map enterprise journeys, and identify new revenue opportunities; redesigned onboarding and lifecycle workflows to reduce friction and improve activation and retention; built and maintained a component-based design system to improve consistency and reduce handoff time.
UX/UI Product Designer at NCR Voyix
August 1, 2020 - February 1, 2026Designed enterprise, role-based workflows across POS, mobile, and back-office platforms; led end-to-end UX execution from discovery through interaction specs and developer-ready handoffs; leveraged AI agent tools to accelerate prototype cycles and enable earlier engineering collaboration.
UX/UI Designer at NCR Voyix
August 1, 2020 - PresentGlobally focused on digital commerce (SaaS, POS, back-office platforms). Designed enterprise, role-based workflows across POS, mobile, and back-office platforms, improving cross-platform task completion and reducing operational friction. Led end-to-end UX execution from discovery through interaction specs and developer-ready handoffs, partnering closely with Product and Engineering to balance user needs, platform constraints, and scalability. Conducted usability testing and iterative validation with UX research support, translating insights into measurable workflow and efficiency improvements.
Product Designer III at Johnson & Johnson
May 1, 2020 - July 20, 2022Refined safety-critical operating-room UI workflows for the VELYS surgical robotics platform, improving clarity, predictability, and error prevention in high-risk clinical environments. Partnered with Engineering to ensure WCAG 2.1 AA accessibility compliance while maintaining multi-brand design system consistency across regulated products.
Education
MA, Graphic Design Communication at Chelsea College of Art & Design, London
January 1, 2009 - January 1, 2009BA, Graphic Design at Central Saint Martins, London
January 1, 2007 - January 1, 2007BA at Central Saint Martins, London
January 11, 2030 - January 1, 2007MA Graphic Design Communication at Chelsea College of Art & Design, London
January 11, 2030 - January 1, 2009Qualifications
UI/UX Design for AI Products Course
January 1, 2025 - January 1, 2025GenAI for UX Designers Certificate
January 1, 2025 - January 1, 2025Front-End Development Intro Certificate
January 1, 2024 - January 1, 2024Design Thinking & Innovation
January 1, 2023 - January 1, 2023UX Design Professional Certificate
January 1, 2021 - January 1, 2021Marketing without Money
January 1, 2015 - January 1, 2015UI/UX Design for AI Products Course
January 1, 2025 - July 2, 2026GenAI for UX Designers Certificate
January 1, 2025 - July 2, 2026Front-End Development Intro Certificate
January 1, 2024 - July 2, 2026Design Thinking & Innovation
January 1, 2023 - July 2, 2026UX Design Professional Certificate
January 1, 2021 - July 2, 2026Marketing without Money
January 1, 2015 - July 2, 2026Industry Experience
Software & Internet, Healthcare, Financial Services, Professional Services, Media & Entertainment, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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