I'm a forward-thinking digital marketing and business development strategist with 10+ years driving account-based marketing and demand generation in B2B design/AEC and hospitality. I've delivered over £900k in annual revenue through multi-channel campaigns, PR, and partnerships, and I build executive relationships with target global accounts such as Foster + Partners, ZHA, and KPF. My strengths include data analytics, content-led acquisition, LinkedIn/Google Ads, email automation (HubSpot, Salesforce), and event-to-pipeline programs. I excel at remote collaboration across UK/EMEA/US time zones, leading virtual events, and managing cross-functional teams, distributed agencies, and vendors to deliver multi-channel campaigns. I recently completed the Oxford Saïd AI in Marketing Program (2025). I'm comfortable operating remotely across UK/EMEA/US time zones, leading virtual events, and coordinating with cross-functional teams and vendors to deliver impactful marketing programs. I hold the Oxford Saïd AI in Marketing certification (2025) and continually invest in expanding my expertise in AI-driven marketing and programmatic strategies.…

Dami Babalola

I'm a forward-thinking digital marketing and business development strategist with 10+ years driving account-based marketing and demand generation in B2B design/AEC and hospitality. I've delivered over £900k in annual revenue through multi-channel campaigns, PR, and partnerships, and I build executive relationships with target global accounts such as Foster + Partners, ZHA, and KPF. My strengths include data analytics, content-led acquisition, LinkedIn/Google Ads, email automation (HubSpot, Salesforce), and event-to-pipeline programs. I excel at remote collaboration across UK/EMEA/US time zones, leading virtual events, and managing cross-functional teams, distributed agencies, and vendors to deliver multi-channel campaigns. I recently completed the Oxford Saïd AI in Marketing Program (2025). I'm comfortable operating remotely across UK/EMEA/US time zones, leading virtual events, and coordinating with cross-functional teams and vendors to deliver impactful marketing programs. I hold the Oxford Saïd AI in Marketing certification (2025) and continually invest in expanding my expertise in AI-driven marketing and programmatic strategies.…

Available to hire

I’m a forward-thinking digital marketing and business development strategist with 10+ years driving account-based marketing and demand generation in B2B design/AEC and hospitality. I’ve delivered over £900k in annual revenue through multi-channel campaigns, PR, and partnerships, and I build executive relationships with target global accounts such as Foster + Partners, ZHA, and KPF. My strengths include data analytics, content-led acquisition, LinkedIn/Google Ads, email automation (HubSpot, Salesforce), and event-to-pipeline programs. I excel at remote collaboration across UK/EMEA/US time zones, leading virtual events, and managing cross-functional teams, distributed agencies, and vendors to deliver multi-channel campaigns. I recently completed the Oxford Saïd AI in Marketing Program (2025).

I’m comfortable operating remotely across UK/EMEA/US time zones, leading virtual events, and coordinating with cross-functional teams and vendors to deliver impactful marketing programs. I hold the Oxford Saïd AI in Marketing certification (2025) and continually invest in expanding my expertise in AI-driven marketing and programmatic strategies.

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Language

English
Fluent

Work Experience

Specifications Lead at Axalta Coating Systems
June 1, 2025 - June 1, 2025
Built and led a digital and UK-based demand-generation program for the AEC segment, growing marketing qualified leads and generating £2M pipeline; closed average £900k+ revenue yearly. Secured milestone projects: King Salman Park, Riyadh, with Sordo-Madaleno (£180k), One North Quay with KPF (£150k). Launched CPD/webinar series; nurtured leads via Salesforce and email marketing; increased inbound leads. Earned press in Dezeen/Wallpaper/ArchDaily; developed 'Colour Memories' virtual exhibition generating 100+ qualified contacts. Maintained Salesforce hygiene across 800+ accounts; built ABM plays for top 50. Managed architectural event series; budget ownership; established Axalta as a thought leader.
Communications Executive at Luke Hughes London
December 31, 2018 - December 31, 2018
Led digital transformation for high-end furniture brand, targeting architecture, institution and hospitality sectors. Led digital rebrand and content strategy; increased social engagement and website sessions; delivered case-study campaigns for target accounts (Stanton Williams, ARUP, Eric Parry); generated qualified leads from customer segments across UK and global markets; implemented email lifecycle flows using HubSpot.
Communications Assistant at ROCA London Gallery / ROCA UK
October 31, 2016 - October 31, 2016
Managed digital marketing initiatives and events for global bathroom brand's UK flagship showroom and exhibition space. RAN integrated digital for 25+ design events; attendance +50% on average; 30 net new contacts per event; nurtured to new opportunities; built content/calendar across web, social, and email; fostered partnerships with Zaha Hadid Architects and Foster + Partners through targeted digital outreach.
Sales/Customer Service at RAFT FURNITURE
December 31, 2015 - December 31, 2015
Influenced £200k sales through customer service and social media strategies.
SEO Specialist at DYCEM LTD
December 31, 2013 - December 31, 2013
SEO specialist driving e-commerce growth and content marketing.
Sales Support at European Design Centre
December 31, 2012 - December 31, 2012
Sales support; managed luxury furniture e-commerce platform; influenced £1M revenue.
Digital Content Creator at World Architecture News
December 31, 2012 - December 31, 2012
Digital content creator for global architecture audience.

Education

MArch Architecture at University of the West of England
January 1, 2012 - December 31, 2014
BA(Hons) Architecture & Planning at University of the West of England
January 1, 2007 - December 31, 2011

Qualifications

Oxford Artificial Intelligence in Marketing Series
July 1, 2025 - October 31, 2025

Industry Experience

Professional Services, Media & Entertainment, Real Estate & Construction, Travel & Hospitality, Software & Internet