Café Instagram Reel: 15 seconds that bring people in before 10 am
Damien Kaiser
Published
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A café Reel built to stop the scroll in the first second and end on one action: come in this morning.
- Hook on the first frame: POV text over the milk pour, readable with the sound off.
- Cuts on the beat: grinding, the espresso shot, steaming, the croissant, the latte art, one shot every two beats.
- The offer, then the action: flat white + croissant before 10 am, the café name and street, and “show this Reel at the counter”, so you can count who came from Instagram.
- Warm, appetising colour on every shot; vertical 9:16, ready for Reels, TikTok and Shorts.
Send me your clips from the café (phone footage is fine), your offer and your logo: your first Reel is back in 24 hours. Format shown with licensed stock footage and original music, for a sample café.