Twine

Google Ads search campaign copy for a local service business

Damien Kaiser
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  • Project creator

A complete search ad copy set for a local roofer (fictitious business, example only), built to win the call from someone typing “roof leak repair near me”.

  • 15 headlines within the 30-character limit and 4 descriptions within 90, so Google can mix them into strong combinations
  • The problem first (“Roof Leak? Fixed Today”), then the reasons to call: same-day visit, fixed price, guarantee, insured team
  • Sitelinks and call extension that send each searcher to the right page
  • Phrase and exact keywords, with negatives that keep job seekers and DIY searches out of the budget

Send me your offer and your audience: you get your own copy set, ready to paste into Google Ads.