Google Ads search campaign copy for a local service business
Damien Kaiser
Published
0
A complete search ad copy set for a local roofer (fictitious business, example only), built to win the call from someone typing “roof leak repair near me”.
- 15 headlines within the 30-character limit and 4 descriptions within 90, so Google can mix them into strong combinations
- The problem first (“Roof Leak? Fixed Today”), then the reasons to call: same-day visit, fixed price, guarantee, insured team
- Sitelinks and call extension that send each searcher to the right page
- Phrase and exact keywords, with negatives that keep job seekers and DIY searches out of the budget
Send me your offer and your audience: you get your own copy set, ready to paste into Google Ads.