Macondo Flowers is a Melbourne-based florist brand inspired by Colombian culture and the beauty of everyday moments. The identity was designed to feel warm, expressive, and nostalgic, while remaining contemporary and versatile.

The visual system combines bold typography, a rich earthy colour palette, and custom floral illustrations to create a distinctive brand language. These elements work together across print, social media, and in-store applications, allowing the brand to feel consistent, emotional, and recognisable at every touchpoint.

https://www.instagram.com/macondoflowers/

As a leader in women’s health for over three decades, Harmony is committed to empowering women through every phase of their lives. To support this mission, I developed a set of illustrations that capture the diverse and inspiring spirit of women. These illustrations are designed to be used across all brand applications, serving as a visual representation of Harmony’s commitment to supporting women’s health and wellness.
In addition to the illustrations, we developed a comprehensive social media strategy for the brand, creating a roadmap that aligns with Harmony’s values and objectives, while also engaging and connecting with their target audience. The resulting social media presence is strong, dynamic, and aligned with Harmony’s mission to empower women across the globe.

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Brand refresh for Willed, an Australian technology platform specializes in end-of-life planning solutions.
As part of Willed’s brand refresh, I had the opportunity to design a series of new illustrations that embody the company’s values and key message “ death uncomplicated”.
The resulting illustrations are an integral part of Willed’s brand identity and serve to enhance the user experience across all touch points.

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Nala creates wildly better underwear for everyone, combining fun, bold designs with exceptional comfort and a strong sustainability focus. Their mission is to empower their community to look, feel, and do good through their products.

This comprehensive collaboration includes:

• Email Marketing: Crafting visually compelling and effective email campaigns in Klavyio to engage and grow Nala’s customer base.
• Graphic Campaigns: Designing bold and eye-catching graphics for various marketing materials to reinforce Nala’s brand presence and message.

Through these efforts, we’ve successfully captured the essence of Nala’s brand, helping them connect with their audience and achieve their marketing goals.

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I had the privilege of working on the branding creation for Shape House, a unique self-care boutique located in Cremorne, Melbourne. I collaborated closely with the client to translate their vision into a cohesive graphic identity that resonates with their philosophy. The goal was to create a brand that goes beyond traditional spa concepts, offering a space where clients can relax and reconnect with their bodies.

The result is a brand that stands out in the competitive wellness industry of Melbourne, appealing to individuals seeking not only physical transformation but also a serene environment for self-care.

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In our SoulMe branding project, we transformed a client’s product idea into a vibrant and energetic visual identity. The approach injected lively colours, bold illustrations, and dynamic typography into the brand, capturing its spirited essence. The target market encompasses “fitness model" enthusiasts—individuals committed to health without compromising on flavour.
From sauces to meringues, SoulMe incorporates the fusion of fitness and taste, providing a visually exciting and memorable brand experience for the health-conscious foodie.

https://www.twine.net/signin