Daniela Villegas

Nala creates wildly better underwear for everyone, combining fun, bold designs with exceptional comfort and a strong sustainability focus. Their mission is to empower their community to look, feel, and do good through their products.

This comprehensive collaboration includes:

• Email Marketing: Crafting visually compelling and effective email campaigns in Klavyio to engage and grow Nala’s customer base.
• Graphic Campaigns: Designing bold and eye-catching graphics for various marketing materials to reinforce Nala’s brand presence and message.

Through these efforts, we’ve successfully captured the essence of Nala’s brand, helping them connect with their audience and achieve their marketing goals.

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I had the privilege of working on the branding creation for Shape House, a unique self-care boutique located in Cremorne, Melbourne. I collaborated closely with the client to translate their vision into a cohesive graphic identity that resonates with their philosophy. The goal was to create a brand that goes beyond traditional spa concepts, offering a space where clients can relax and reconnect with their bodies.

The result is a brand that stands out in the competitive wellness industry of Melbourne, appealing to individuals seeking not only physical transformation but also a serene environment for self-care.

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In our SoulMe branding project, we transformed a client’s product idea into a vibrant and energetic visual identity. The approach injected lively colours, bold illustrations, and dynamic typography into the brand, capturing its spirited essence. The target market encompasses “fitness model" enthusiasts—individuals committed to health without compromising on flavour.
From sauces to meringues, SoulMe incorporates the fusion of fitness and taste, providing a visually exciting and memorable brand experience for the health-conscious foodie.

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