I’m a marketing and employer branding specialist with a decade of experience creating data-driven strategies that align brand goals with creative execution. From crafting compelling advertising campaigns to leading impactful recruitment marketing initiatives, I’ve consistently exceeded expectations in elevating brand awareness and employee experiences. My experience spans various sectors, including tech, finance, logistics, consultancy and many more giving me the versatility to adapt to diverse industries. In my recent roles, I led Employer Branding efforts that not only enhanced candidate and employee journeys but also strengthened organizational culture, improving employee engagement and retention. Relocating to Zurich has opened new opportunities for me to bring this expertise to the Swiss market, where I aim to help businesses build stronger, more engaging brands and achieve their strategic goals with data-driven insights.

Daniel De Castro

I’m a marketing and employer branding specialist with a decade of experience creating data-driven strategies that align brand goals with creative execution. From crafting compelling advertising campaigns to leading impactful recruitment marketing initiatives, I’ve consistently exceeded expectations in elevating brand awareness and employee experiences. My experience spans various sectors, including tech, finance, logistics, consultancy and many more giving me the versatility to adapt to diverse industries. In my recent roles, I led Employer Branding efforts that not only enhanced candidate and employee journeys but also strengthened organizational culture, improving employee engagement and retention. Relocating to Zurich has opened new opportunities for me to bring this expertise to the Swiss market, where I aim to help businesses build stronger, more engaging brands and achieve their strategic goals with data-driven insights.

Available to hire

I’m a marketing and employer branding specialist with a decade of experience creating data-driven strategies that align brand goals with creative execution. From crafting compelling advertising campaigns to leading impactful recruitment marketing initiatives, I’ve consistently exceeded expectations in elevating brand awareness and employee experiences. My experience spans various sectors, including tech, finance, logistics, consultancy and many more giving me the versatility to adapt to diverse industries.

In my recent roles, I led Employer Branding efforts that not only enhanced candidate and employee journeys but also strengthened organizational culture, improving employee engagement and retention. Relocating to Zurich has opened new opportunities for me to bring this expertise to the Swiss market, where I aim to help businesses build stronger, more engaging brands and achieve their strategic goals with data-driven insights.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
German
Advanced

Work Experience

Employer Branding & Digital Marketing Strategist at PRAVALER
July 1, 2024 - September 23, 2025
Launched Google Ads, Meta, and LinkedIn campaigns cutting CPL by 22% and growing qualified leads. Created full-funnel dashboards using GA4, improving optimization cycles. Planned A/B tests for landing pages and creatives, raising conversion rate by +18%. Boosted organic traffic by 40% with long-tail SEO content and improved internal linking. Produced social media and board-level reports to drive data-backed strategy.
Employer Branding & Digital Marketing Strategist at LOGGI
February 1, 2023 - September 23, 2025
Ran integrated campaigns across Google, Meta, LinkedIn, Slack, and Glassdoor. Increased trainee program applications from 3K to 6K through digital-first campaign strategy. Guided executive content and personal branding on LinkedIn (+73K audience gain). Coordinated internal comms during layoff phase to sustain employer brand reputation.
Digital Marketing | Employer Branding and Talent Sourcing Strategist at CIA DE TALENTOS
June 1, 2022 - September 23, 2025
Managed 35+ employer branding projects for clients like Mondelez, Nestlé, Bayer, and EY. Delivered EVP workshops, benchmarking sessions, and internal communication toolkits. Designed performance campaigns using Google Ads, Meta Ads, LinkedIn Ads, and TikTok. Built early talent attraction programs with university roadshows and online challenges.
Content Strategy at Sapient AG2
December 1, 2018 - September 23, 2025
Managed multi-channel content calendars and campaigns for Toyota and Grupo SEB. Produced branded content for employer brand visibility and community engagement. Conducted competitor audits and aligned messaging with employer positioning.
Media Buyer at HAVAS Worldwide
December 1, 2017 - September 23, 2025
Created data-driven media plans for brands such as Reckitt Benckiser. Negotiated media placements and improved ROI through performance analysis.
Social Media & Community Manager at SapientNitro
December 1, 2016 - September 23, 2025
Managed online communities for Sony and Vivo. Handled real-time engagement, social listening, and crisis response via social platforms.

Education

Bachelor’s Degree in Advertising & Branding at University Anhembi Morumbi
January 11, 2030 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Software & Internet, Media & Entertainment, Professional Services, Education, Transportation & Logistics, Other