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👋 Hey! I'm an ex-Shopify and ex-Google employee, currently running my own boutique agency called ShopiCraft. I help brands launch, rebuild, and scale on Shopify with clean, reliable implementations. I am new here but happy to share my credentials, reviews & more if you drop me a DM, and provide a 15 minute free consultation! Things I can help with include: 🏗️ Shopify store creation from scratch, ready to launch 🔀 Migration to Shopify 🛠️ Shopify theme customization (sections, templates, UX upgrades) 🔌 Custom Shopify app development: custom & public apps - we have 2 of our own public apps! 🔁 Integrations with external services (APIs, CRMs, marketing tools etc) 🧩 Complex storefront logic (variants/colour systems, bundles, subscriptions) 🚀 UX & CRO Audits with in-depth recommendations 👨‍🏫 Training, consultation & handovers Feel free to reach out with any questions, or to discuss how I might be of assistance!…👋 Hey! I'm an ex-Shopify and ex-Google employee, currently running my own boutique agency called ShopiCraft. I help brands launch, rebuild, and scale on Shopify with clean, reliable implementations. I am new here but happy to share my credentials, reviews & more if you drop me a DM, and provide a 15 minute free consultation! Things I can help with include: 🏗️ Shopify store creation from scratch, ready to launch 🔀 Migration to Shopify 🛠️ Shopify theme customization (sections, templates, UX upgrades) 🔌 Custom Shopify app development: custom & public apps - we have 2 of our own public apps! 🔁 Integrations with external services (APIs, CRMs, marketing tools etc) 🧩 Complex storefront logic (variants/colour systems, bundles, subscriptions) 🚀 UX & CRO Audits with in-depth recommendations 👨‍🏫 Training, consultation & handovers Feel free to reach out with any questions, or to discuss how I might be of assistance!

Daniel Perera | Ex-Shopify Employee

eCommerce Developer, CMS Developer, Web Designer, +2

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👋 Hey! I'm an ex-Shopify and ex-Google employee, currently running my own boutique agency called ShopiCraft. I help brands launch, rebuild, and scale on Shopify with clean, reliable implementations. I am new here but happy to share my credentials, reviews & more if you drop me a DM, and provide a 15 minute free consultation! Things I can help with include: 🏗️ Shopify store creation from scratch, ready to launch 🔀 Migration to Shopify 🛠️ Shopify theme customization (sections, templates, UX upgrades) 🔌 Custom Shopify app development: custom & public apps - we have 2 of our own public apps! 🔁 Integrations with external services (APIs, CRMs, marketing tools etc) 🧩 Complex storefront logic (variants/colour systems, bundles, subscriptions) 🚀 UX & CRO Audits with in-depth recommendations 👨‍🏫 Training, consultation & handovers Feel free to reach out with any questions, or to discuss how I might be of assistance!…👋 Hey! I'm an ex-Shopify and ex-Google employee, currently running my own boutique agency called ShopiCraft. I help brands launch, rebuild, and scale on Shopify with clean, reliable implementations. I am new here but happy to share my credentials, reviews & more if you drop me a DM, and provide a 15 minute free consultation! Things I can help with include: 🏗️ Shopify store creation from scratch, ready to launch 🔀 Migration to Shopify 🛠️ Shopify theme customization (sections, templates, UX upgrades) 🔌 Custom Shopify app development: custom & public apps - we have 2 of our own public apps! 🔁 Integrations with external services (APIs, CRMs, marketing tools etc) 🧩 Complex storefront logic (variants/colour systems, bundles, subscriptions) 🚀 UX & CRO Audits with in-depth recommendations 👨‍🏫 Training, consultation & handovers Feel free to reach out with any questions, or to discuss how I might be of assistance!

Available to hire

Dublin, Ireland

👋 Hey!

I’m an ex-Shopify and ex-Google employee, currently running my own boutique agency called ShopiCraft. I help brands launch, rebuild, and scale on Shopify with clean, reliable implementations.

I am new here but happy to share my credentials, reviews & more if you drop me a DM, and provide a 15 minute free consultation!

Things I can help with include:

🏗️ Shopify store creation from scratch, ready to launch
🔀 Migration to Shopify

🛠️ Shopify theme customization (sections, templates, UX upgrades)
🔌 Custom Shopify app development: custom & public apps - we have 2 of our own public apps!
🔁 Integrations with external services (APIs, CRMs, marketing tools etc)
🧩 Complex storefront logic (variants/colour systems, bundles, subscriptions)
🚀 UX & CRO Audits with in-depth recommendations

👨‍🏫 Training, consultation & handovers

Feel free to reach out with any questions, or to discuss how I might be of assistance!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Turkish

Fluent

English

Fluent

Work Experience

Founder at Shopify Craft

March 1, 2025 - Present

Advise SMB merchants on Shopify implementation and optimization (store setup, theme configuration, merchandising, and conversion basics). Build end-to-end Shopify storefronts, including theme customization, UX fixes, performance best practices, and QA. Deliver audits and roadmaps (CRO/UX, SEO hygiene, site performance) with prioritised recommendations and implementation support. Oversee a team delivering merchant-specific customizations and automations via public Shopify APIs and app tooling. Run client training sessions and hand over documentation to enable ongoing self-serve updates.

Shopify Product Launch Specialist at Shopify

October 2, 2021 - February 2, 2025

Launch and manage subsequent feature and design updates of four key products: Shopify Collabs, Shopify Collective, Shopify Audiences and Shop Promise. Manage product updates for four strategic integrations with Google, Meta, TikTok & Faire channels. Deliver actionable Looker dashboards and post-launch performance reports. Collaborate with stakeholders to identify gaps and opportunities in features and UX, communicate changes internally, build knowledge bases, and train teams. Conduct UX research and organize testing/bug hunts prior to releases, contributing to revenue growth and reduced support interactions.

Multilingual Support Advisor (Turkish) at Shopify

July 1, 2019 - October 1, 2021

Helped over 300 Turkish Shopify customers build their e-commerce businesses, contributing to $5M in sales. Devise digital strategies, increase retention by 30%, educate customers on the platform, troubleshoot issues, and collaborate with internal teams to resolve escalations. Achieved 95% customer satisfaction ratings and produced user-friendly guidance for best practices.

Account Manager (UKI & Turkey) at Google

September 1, 2018 - July 1, 2019

Engaged with customers to develop digital advertising solutions, plan and optimize campaigns across Search, Display, YouTube, Shopping, and Apps. Managed onboarding in Turkey as the sole POC, leveraged market insights to manage a pipeline of 500+ leads, and delivered ROAS up to 525%. Provided UX consultations and created best-practice resources to improve client experience and outcomes.

Business Intelligence Analyst at Goldman Sachs

June 1, 2014 - June 1, 2015

Collaborated across divisions to gather data for QlikView and Tableau dashboards highlighting key risk areas. Wrote SQL queries and produced dashboards; reduced data access time by ~300% and created technical documentation to accelerate onboarding and training. Contributed to productivity improvements through internal initiatives and a company-wide event.