Knights Insurance Brokers - Development of Brand

Client was a company setup in the 80’s and had not felt that branding or marketing was important, as it had been doing business primarily through word of mouth and networking. Met with client and explained the need for a fresh look and the importance of marketing and branding for the business and its image that is portrayed to the public, especially considering the client had been looking to bring in new business.

Worked with the clients existing branding, as they were reluctant to redo it, but moved it slowly toward a more modern feel and began setting up social media and digital marketing platforms. Created a website for the client as they only had a simple landing page at the time. Created new Corporate Identity (Business cards, email signatures, cover pages, presentation folders etc), Created a new company profile book which was printed, created presentation slides and templates for the client to use in presentations to clients. New packs for the sales people to take with, Created Pullup banners, branded table cloths, gazebo and car branding to help enhance and market the brand better when attending events. Created a number of branded promotional items for client to use as giveaways at events and to existing clients.

Setup mail marketing and social media marketing and began posting regularly according to clients budget and as a lead generation platform. Setup analytics, adwords and various reports for client to understand their market and what potential clients were looking for and where we should be redirecting spend towards.

Result: Client began securing new business regularly and number of queries increased by 280%. Resulted in 3 new sales people being hired to handle new business and follow up on leads.

Currently: Still working with client on regular marketing initiatives and current channels.