IFCC - International Federation of Christian Churches

Client was an organisation setup in the late 80’s that was highly influential in the Christian and political landscape of South Africa. It is a recognised organisation within and outside of South Africa, but had gone through a transition that had seen it become irrelevant and many people having left. The organisation was looking to re-establish themselves within the South African landscape as a leader, due to a crises that had developed with false teachers within the country and a need to have a guiding voice.

Met with client and explained the need for a fresh look and the importance of marketing and branding to re-establish the organisation and to give it a fresh look and relaunch the organisation.

Worked with the clients existing branding, as they were reluctant to redo it, but moved it slowly toward a more modern feel and began setting up social media and digital marketing platforms. Created a website for the client. Created new Corporate Identity (Business cards, email signatures, cover pages, presentation folders etc), Created a new company profile, created presentation slides and templates for the client to use in presentations to clients. Created Pull-up banners, branded table cloths, gazebo and car branding to help enhance and market the brand better when attending events. Created a number of branded promotional items for client to use as giveaways at events and to existing clients.

Setup mail marketing and social media marketing and began posting regularly according to clients budget and as an awareness drive. Setup analytics, adwords and various reports for client to understand their market and what potential clients were looking for and where we should be redirecting spend towards.

Result: Client had 150 churches affiliated to it at the time the relaunch was done. At present (within the space of 2 years) that number has grown to over 400 churches and their is now yearly trips and presentations to all provinces within South Africa to support new churches that are onboarded and to market the organisation to potential new churches. The organisation has now also began working closely with the government to establish a framework for the churches in the country on governance and administration. The organisation is growing rapidly with the aim of establishing the brand / organisation outside of South Africa and further into Africa.

Currently: Still working with client on regular marketing initiatives and current channels.