I’m a Senior Shopify and Shopify Plus Developer with 9+ years designing, building, and scaling high-performing ecommerce storefronts for global DTC brands, agencies, and funded startups. I specialize in Shopify OS 2.0 architecture, advanced Liquid customization, JSON templates, reusable section systems, metafields/metaobjects, CRO-focused UI builds, performance optimization, and complex third-party integrations. I can lead builds independently, collaborate with remote teams, translate Figma designs into production storefronts, and improve conversion and performance across the full funnel.
My experience spans fashion, beauty, lifestyle, collectibles, food, wellness, and regulated ecommerce. I deliver clean, maintainable solutions for fast-growing stores, work closely with founders, designers, marketers, and agency teams, and thrive in remote environments with clear delivery updates and QA handoff.
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The challenge
Vanity Makeup needed more than a store. As a beauty brand and an education business, they had three jobs for one website - sell products, enrol students into courses and masterclasses, and tell a founder-led brand story - without it feeling like three sites bolted together.
The solution
A single, custom Shopify build with a clear editorial system running through every page. A premium storefront, a course platform (in-person, online, and 1-on-1) with enrolment and booking, and a full product shop with bundles and Afterpay - unified by one design language: clean type, generous space, and a black, cream, and champagne palette.
The result
A cohesive, high-end platform that’s easy to shop, easy to book, and unmistakably on-brand from hero to footer fully responsive across every device.
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