AURA BOTANICS — Silk Repair Serum Shampoo (spec)

A 21-second beauty commercial built end to end: brand, product, script, voice direction, edit. Spec work — the brand is invented, there is no client. The cut is built to the voiceover rather than the reverse: gaps between spoken lines are measured and each shot sized to the line over it, so the brand name lands on the bottle reveal and the lather lands on “from the very first wash.”

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