Senior UI/UX | UX Lead | Digital Product Designer | Ecommerce | Marketing Automation - since 2005. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ My Testimonials: _Website not available. Sign in: https://www.twine.net/signup_ EXPERIENCE Carrefour Brasil Senior UX Analyst - Aug 2021 - Present As a Senior Product Designer at Carrefour Brasil, I worked in the Ecommerce and App Services (Digital Products) team. Most of the activities and challenges are: - Active participation in the development of the Brazilian Design System in parallel with other countries - Understand business needs, frame issues to design appropriate customer journeys (Double Diamond) - Exploration of quantitative data in a data analytics platform - Conducting interviews, usability tests and validation of hypotheses with A/B tests - Interaction with several national, international, internal and external teams to align expectations and responsibilities - Design of navigation flows and interfaces for the acquisition of Content Card, Gift Card (_Website not available. Sign in: https://www.twine.net/signup_ Insurance, Assistance and Services Page (_Website not available. Sign in: https://www.twine.net/signup_ Scala Systems UX Lead - Aug 2021 - Present As UX Lead at Scala Systems, my focus was on the Analytics platform and on its other products. Most of the activities and challenges are: - Understand business needs, frame issues to design appropriate customer journeys (Double Diamond) - Exploration of quantitative and qualitative data - Creation and maintenance of UX processes - Conducting interviews, usability tests and validation of hypotheses with A/B tests - Starting the Design System and Style Guide Development - New Analytics Interface and Guidelines - Improve mana FeeFighters.com Head Of Marketing Nov 2018 to Mar 2020 As Head of Growth Marketing at FeeFighters and OptimizedOwner (same group), I was responsible for: - Funnel planning and implementation for the channels in which we operate - Marketing Automation planning and implementation, through email, SMS and chatbot - Website Building - Paid and Organic Traffic Management, also building some Ads graphics - Data Analysis Optimized Owner Head of Growth Nov 2018 to Mar 2020 As Head of Growth Marketing at FeeFighters and OptimizedOwner (same group), I was responsible for: - Funnel planning and implementation for the channels in which we operate - Marketing Automation planning and implementation, through email, SMS and chatbot - Website Building - Paid and Organic Traffic Management, also building some Ads graphics - Data Analysis…Senior UI/UX | UX Lead | Digital Product Designer | Ecommerce | Marketing Automation - since 2005. My Portfolio: _Website not available. Sign in: https://www.twine.net/signup_ My Testimonials: _Website not available. Sign in: https://www.twine.net/signup_ EXPERIENCE Carrefour Brasil Senior UX Analyst - Aug 2021 - Present As a Senior Product Designer at Carrefour Brasil, I worked in the Ecommerce and App Services (Digital Products) team. Most of the activities and challenges are: - Active participation in the development of the Brazilian Design System in parallel with other countries - Understand business needs, frame issues to design appropriate customer journeys (Double Diamond) - Exploration of quantitative data in a data analytics platform - Conducting interviews, usability tests and validation of hypotheses with A/B tests - Interaction with several national, international, internal and external teams to align expectations and responsibilities - Design of navigation flows and interfaces for the acquisition of Content Card, Gift Card (_Website not available. Sign in: https://www.twine.net/signup_ Insurance, Assistance and Services Page (_Website not available. Sign in: https://www.twine.net/signup_ Scala Systems UX Lead - Aug 2021 - Present As UX Lead at Scala Systems, my focus was on the Analytics platform and on its other products. Most of the activities and challenges are: - Understand business needs, frame issues to design appropriate customer journeys (Double Diamond) - Exploration of quantitative and qualitative data - Creation and maintenance of UX processes - Conducting interviews, usability tests and validation of hypotheses with A/B tests - Starting the Design System and Style Guide Development - New Analytics Interface and Guidelines - Improve mana FeeFighters.com Head Of Marketing Nov 2018 to Mar 2020 As Head of Growth Marketing at FeeFighters and OptimizedOwner (same group), I was responsible for: - Funnel planning and implementation for the channels in which we operate - Marketing Automation planning and implementation, through email, SMS and chatbot - Website Building - Paid and Organic Traffic Management, also building some Ads graphics - Data Analysis Optimized Owner Head of Growth Nov 2018 to Mar 2020 As Head of Growth Marketing at FeeFighters and OptimizedOwner (same group), I was responsible for: - Funnel planning and implementation for the channels in which we operate - Marketing Automation planning and implementation, through email, SMS and chatbot - Website Building - Paid and Organic Traffic Management, also building some Ads graphics - Data AnalysisWWWW…